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New Consumer Daily reported on August 17th,The main contents of cross-border expansion this week include: Shopee's GMV in the second quarter reached US$23.3 billion, a year-on-year increase of 29%; TikTok Shop is about to launch a store deposit policy; in July 2024, automobile exports reached 469,000 units, a year-on-year increase of 19.6%.

Industry News

Zeekr plans to enter the Japanese market in 2025

It is reported that Chen Yu, vice president of Zeekr Intelligent Technology, said in an interview that Zeekr plans to enter the Japanese market in 2025.

Nezha Auto sends 1,000 new cars to Southeast Asia, Central and South America

Recently, 350 Nezha Xs were loaded at Shanghai Haitong International Automobile Terminal. After loading, they will be shipped to Thailand. According to the plan, Nezha Automobile will ship a total of 1,000 Nezha Xs to global markets such as Central and South America and Southeast Asia in the near future.

BYD plans to enter Pakistani market

BYD plans to build a factory in Karachi, Pakistan in cooperation with a local manufacturer. The factory will be completed in the first half of 2026, and the specific details are still under discussion, according to people familiar with the matter. BYD will showcase three models planned to be sold in Pakistan, including an SUV and a sedan, at a brand launch event held on Saturday local time. BYD plans A BYD spokesman confirmed that the company plans to enter the Pakistani market and launch pure electric and plug-in hybrid vehicles, but declined to comment on plans to invest in building a factory in Pakistan and other details.

Southeast Asian e-commerce platform Lazada will continue to increase investment to achieve profitability

It was revealed that Lazada CEO Dong Zheng said in an internal speech that the current profit proved the effectiveness of Lazada's business strategy, and Lazada will continue to increase its investment in the Southeast Asian market under a sustainable operating model.

Lazada recently announced that starting from July 25, 2024, new Chinese merchants who choose Lazada's cross-border self-operated model will enjoy Lazada's 90-day deposit-free sales rights once their store is successfully settled.

Alibaba's Cainiao launches local express delivery service in Hong Kong

On August 13, Alibaba's Cainiao announced the official launch of local express delivery services in Hong Kong, launching a one-stop e-commerce logistics solution for "business to consumer" and a "consumer to consumer" "Cainiao EASY delivery" service. Zhu Rui, head of local express delivery at Cainiao Group in Hong Kong, pointed out that the service will be launched in phases at more than 700 pick-up points in Hong Kong. Currently, about 80 pick-up points have been opened, and it is expected to be expanded to all by the end of this year.

YTO Korea Branch launches overseas warehouse service

YTO Korea Branch has recently launched overseas warehouse services, adding several new overseas warehouses around Incheon, South Korea, and expanding the storage area to more than 10,000 square meters. By planning various storage layouts, sellers can store products in overseas warehouses in advance, synchronize the delivery speed with local Korean sellers, and the sold goods can be delivered to the whole of South Korea within two days, greatly improving satisfaction.

Amazon has supported law enforcement agencies in taking more than 30 enforcement actions against counterfeiters this year

Amazon announced the latest progress in combating counterfeit goods and protecting brand rights in China in 2024. So far, Amazon has supported and cooperated with law enforcement agencies across China to take more than 30 law enforcement actions against counterfeit sellers and their upstream manufacturers and suppliers, covering sportswear, auto parts, beauty, luxury goods, 3C digital, games, toys and other categories, involving domestic and foreign brands including Xiaomi, Nintendo, LEGO®, Coach and others.

Taobao will adjust the merchant access requirements for its "Overseas Direct Mail" service

On August 14, Taobao announced that in order to improve the service experience of consumers when purchasing overseas direct mail products, the Taobao platform will adjust the merchant access requirements for the "Overseas Direct Mail" service. Sellers who apply to join the service from August 20 must first join the Global Purchase Market and apply for the Global Purchase Hand or Global Purchase Store Label. Starting from August 22, the "Overseas Direct Mail (New)" service labels will be gradually cleared for non-Global Purchase sellers.

Xiyin Supply Chain Headquarters Project settled in Zengcheng, Guangzhou

According to the Guangzhou Municipal Planning and Natural Resources Bureau, the Zengcheng District Branch recently issued all 25 construction project planning permits for the Shein Supply Chain Headquarters project located in the Guangzhou Eastern Highway-Rail Intermodal Hub in Zhongxin Town, Zengcheng District. Shein Group plans to plan, build and operate an intelligent warehousing and logistics distribution park integrating warehousing, stocking, picking, distribution, delivery and settlement in Zengcheng, and establish a supply chain center.

Dunhuang.com will carry out management of abnormal shipments (delayed/false shipments)

Dunhuang.com announced that in order to comprehensively improve the service quality of merchants and enhance the shopping experience of buyers, in response to the problem that some merchants take advantage of the platform's rules to change the order status to "shipped" after logistics backfill and conceal the true delivery situation from buyers, the platform plans to control the orders of goods with a history of abnormal delivery situations in early September 2024. Merchants are requested to adjust and optimize the store's delivery management work in a timely manner.

Temu semi-hosting will soon open Japanese and Korean sites

According to industry news, Temu semi-hosted services will soon open Japanese and Korean sites. To ensure the smooth operation of the Japanese and Korean markets, Temu has set basic requirements for merchants in terms of spot resources, subject qualifications, and compliance operations, including having stable spot resources in Japan and Korea; supporting the entry of corporate entities in mainland China and Hong Kong; all products must comply with the laws and regulations for sales in Japan and Korea; and there are no category restrictions.

TikTok Shop will soon launch a store deposit policy

TikTok Shop recently announced that the platform has updated the entry standards for merchants in the US cross-border self-operated model, and will launch a store deposit policy on August 16, 2024. Among them, the store deposit policy applies to TikTok Shop's cross-border self-operated merchants in the US (applicable to mainland China and Hong Kong, China), covering all new and existing merchants. A deposit of US$500 is charged for each store. If multiple stores are opened under the same merchant, a deposit must be paid for each store separately.

Shopee's second quarter GMV reached US$23.3 billion, up 29% year-on-year

Shopee's parent company Sea announced its second quarter results for 2024. According to the financial report, Sea's revenue in the second quarter was US$3.81 billion, a year-on-year increase of 22.9%; net profit was US$79.91 million, a year-on-year decrease of 75.9%; diluted earnings per share was US$0.14, compared with US$0.54 in the same period last year. In terms of e-commerce business, Shopee's revenue in the second quarter was US$2.8 billion, a year-on-year increase of 33.7%; GMV reached US$23.3 billion, a year-on-year increase of 29.1%.

Industry data at a glance

"White Paper on the Development Trend of China's Export Cross-border E-commerce in Amazon Global Stores in 2024" was officially released

According to preliminary estimates by the customs, in the first half of 2024, China's cross-border e-commerce imports and exports increased by 10.5% year-on-year. In the past two years, the number of Chinese sellers with sales of more than 1 million US dollars on Amazon's global sites has increased by nearly 55%. The vigorous development of China's cross-border e-commerce export industry and the continuous emergence of benchmark companies and brands have demonstrated a solid foundation and strong momentum for the new stage of "high-quality overseas expansion".

In July 2024, automobile exports reached 469,000 units, a year-on-year increase of 19.6%.

According to the data from the China Association of Automobile Manufacturers, in July, 469,000 vehicles were exported, a decrease of 3.2% from the previous month and an increase of 19.6% from the previous year. By vehicle type, 399,000 passenger cars were exported, a decrease of 1% from the previous month and an increase of 22.4% from the previous year; 70,000 commercial vehicles were exported, a decrease of 13.9% from the previous month and an increase of 5.8% from the previous year. From January to July, 3.262 million vehicles were exported, an increase of 28.8% from the previous year. By vehicle type, 2.738 million passenger cars were exported, an increase of 30.1% from the previous year; 524,000 commercial vehicles were exported, an increase of 22.6% from the previous year.

Southeast Asia smartphone shipments grew 14% year-on-year in the second quarter

According to data released by Canalys, smartphone shipments in Southeast Asia will achieve a year-on-year growth of 14% to 23.9 million units in the second quarter of 2024. After seven consecutive month-on-month declines, Samsung saw a slight increase, with shipments reaching 4.4 million units and a market share of 18%. OPPO (excluding OnePlus) returned to second place in the market, with shipments reaching 4.2 million units and a market share of 17%. Xiaomi ranked third, and its promotion of entry-level products narrowed the gap with the former, with shipments reaching 4 million units and a market share of 17%.

China's first free trade zone China-Europe express train has operated 1,335 trains in 9 years

As the first international train route in China that originated from a pilot free trade zone and the first to join the China-Europe "Safe and Smart Trade" project, the China-Europe (Xiamen) train has operated 1,335 trains since its launch on August 16, 2015 (as of August 16), carrying 113,000 TEUs with a cargo value of 34.02 billion yuan. Based on its location and policy advantages, the China-Europe (Xiamen) train has expanded from a single route to 7 operating routes, radiating more than 30 cities in 13 countries participating in the "Belt and Road" initiative, and has opened up an international logistics channel connecting the hinterland of Europe and Asia for goods from Japan, South Korea and Southeast Asia.