Yupo Laojiu appeared in Zhengzhou Airport to support the China Road Cycling Professional League
2024-08-17
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On August 15, the 2024 China Road Cycling Professional League (Zhengzhou Airport Station) kicked off at Shuanghe Lake Central Park.
Relevant leaders from the China Cycling Association, Henan Provincial Sports Bureau, and some cities in the province, as well as Geng Yang, member of the Standing Committee of the Xiping County Party Committee, Minister of the United Front Work Department, and Deputy County Mayor, Yu Jie, Deputy Minister of the United Front Work Department of the Xiping County Party Committee and Secretary of the Party Leadership Group of the Federation of Industry and Commerce, and Zhang Jianshe, Chairman of the Xiping County Federation of Industry and Commerce and Chairman of Yupo Group, were invited to attend.
As the designated wine supplier for the China Road Cycling Professional League Zhengzhou Airport Economic Zone Station, Yupo Wine, a subsidiary of Yupo Group, not only provides unique fine wines for the event, but also closely links the brand with sports, jointly promoting a life philosophy of health, vitality and pursuit of excellence.
Over the past 60 years since the factory was founded, the people of Yupo have never forgotten their original intentions. Especially in recent years, through continuous innovation, the brand and quality of Jiangyi Luzhou-flavor liquor have been improved. In 2023, the flagship products of Jiangyi Luzhou-flavor liquor, Tianzhiji T9 and Renzhiji 15, both won industry awards. In 2024, Impression Xiping Renzhiji 15 Tribute Edition and Laojiji Wine Ration Wine were launched, further enriching the product system. This persistent pursuit of products and quality coincides with the spirit of cyclists who strive hard and constantly break through themselves on the field.
Yupo Liquor has always adhered to the traditional brewing process, strictly controlling every step from material selection to brewing to ensure that every bottle of wine reaches the best quality. In recent years, Yupo people have made great progress in brand and quality of Jiangyi Luzhou-flavor liquor with their unyielding perseverance and continuous innovation.
In 2024, Impression Xiping·Renzhiji 15 Tribute Edition and Laojiu Grain Wine will be launched into the market as typical representatives of different price generations of products. Their launch not only enriches the Laojiu and Jiangyi Luxiang product system, but also represents that Yupo Wine Industry is realizing all-round advancement in brand building, quality upgrading, production capacity improvement, and market expansion.
Yupo Wine Industry has been actively involved in social welfare undertakings for a long time. This sponsorship of the China Professional Road Cycling League is not only a tribute to the spirit of sports, but also an advocacy of a healthy lifestyle. (Yang Xin)
