Why did the TV series with Jinan elements appear on CCTV three times?
2024-08-17
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In the vast history of Chinese TV dramas, CCTV-1's Golden Theater is undoubtedly the mainstay. With its broad audience base, super high ratings and far-reaching influence, it has become a dazzling stage for many excellent TV dramas to compete for the show. It is an important yardstick for measuring the artistic level and market influence of a film and television work. Since 2022, Jinan-based TV dramas "Sanquanxi Nuan", "Dadao Xinhuo" and "Xingfucao" have appeared on CCTV's Golden Theater for three consecutive years, inadvertently creating a remarkable literary and artistic peak phenomenon, which not only shows Jinan's profound cultural heritage and unique urban charm, but also shows Jinan's strong strength and unlimited potential in the field of film and television creation.
"Sanquanxi Nuan": Jinan's story became an instant hit
On May 25, 2022, the TV series "Sanquanxi Nuan" based on Sanjianxi Village in Shuangshan Street, Zhangqiu District, Jinan City was officially launched on CCTV-1's prime time. On the first day, it ranked first in the entire network with a 3.59% audience rating. This is the first time in recent years that a TV series with Jinan elements has landed on CCTV's prime time theater. It tells the story of Jinan's rural revitalization in a film and television way, realizing the long-cherished wish of Jinan film and television people for many years.
The success of the play lies in the good topic and good timing, and the fundamental reason lies in the good story. In recent years, under the leadership of Comrade Gao Shuzhen, secretary of the Party branch, Sanjianxi Village has seized new development opportunities and embarked on a road of poverty alleviation from chaos to order, from weak to strong, and from poor to rich. On June 14, 2018, General Secretary Xi Jinping emphasized during his inspection in Sanjianxi Village: "Agricultural and rural work, no matter what, increasing farmers' income is the key." It seems to have given Sanjianxi Village a shot of adrenaline. They keep the instructions in mind and take responsibility. Guided by the overall goal of grassroots party building benchmark, rural revitalization model, and pioneering daring to take risks, they have grasped the bull's nose of increasing farmers' income, and continued to make efforts in industrial revitalization, talent revitalization, cultural revitalization, ecological revitalization, and organizational revitalization. They have accelerated rural revitalization and become a Shandong model of rural revitalization. Their typical deeds are both brilliant and excellent. A number of literary and artistic masterpieces such as the book "Jianxi Chunxiao" and the radio drama "Rural Metamorphosis" have sprung up like mushrooms after rain.
The main creative team, including the director Wang Wenjie and the producer Yang Jiabing, were keenly aware of the great practical significance of this typical case, and quickly launched the creation of a film and television project based on this story prototype. They used youthful expressions to vividly tell the touching story of the protagonist Gao Yunxi who thoroughly implemented the spirit of the 19th National Congress of the Communist Party of China, played the vanguard and exemplary role of the party branch as a fighting fortress and party members, relied on party building to lead, and transformed and upgraded the industry to achieve rural revitalization. The drama is a key project for the creation and production of high-quality TV dramas in Shandong Province, and was selected as a key drama for poverty alleviation by the State Administration of Radio, Film and Television. After four years of hard work, the TV series "Sanquanxi Nuan" finally made its debut on CCTV's Golden Theater, and was later rebroadcast on CCTV Channel 8 and Channel 4, and simultaneously broadcast on iQiyi and LeTV Video. Many central media praised the TV series' "youth answer sheet" for rural revitalization, calling it a "heartwarming drama that touches the heart", which has generated strong social repercussions.
"The Great Dao: The Talents of Jinan Make a Stunning Impression
The Jinan TV series has a rapid effect on promoting the city's publicity. As a result, Sanjianxi Village has become a well-known online celebrity village and a check-in spot, and the villagers' income has increased steadily. We have started new explorations and practices on how to continue the breakthroughs and give full play to the advantages of literature and art to enhance the city's soft power.
"The Warmth of Three Springs Creek" provides useful inspiration. Jinan not only has good stories of the new era, but also has a strong team of professional film and television talents, including screenwriters such as Zhao Dongling, Li Jiuhong, and Wang Chao, directors such as Zhang Yongxin, Wang Wenjie, Kong Sheng, Jiang Wei, and Zhang Ting, and actors such as Li Yitong, Jin Chen, Wang Like, and Hou Jingjian... These screenwriters, directors, and actors from Jinan have created a number of excellent masterpieces such as "Police Honor", "Langya Bang", "The Disguiser", "The Wind Blows in Half Summer", "The Rebel", and "The Warmth of Three Springs Creek" with their strong professional abilities. They are leaders in the domestic film and television industry. Their value cannot be underestimated and their role is unlimited.
At this time, Jinan actor Hou Jingjian, with deep feelings for his hometown, took the initiative to invite Jinan to participate in the co-production of the main theme TV series "The Great Road and the Flame", to help improve the creation and production of the play. As the main creator and starring actor of the play, Hou Jingjian's interpretation of the young Mao Zedong in the main theme works such as "Awakening Age", "Glory and Dream" and "Red Boat" has won the hearts of the people. After successfully starring in many red revolutionary-themed film and television dramas, he hopes to contribute to the development of Jinan's film and television industry.
"The Great Road and the Flame" tells the story of the older generation of proletarian revolutionaries represented by Mao Zedong, Zhou Enlai, Zhu De, etc. from 1924 to 1936, who found a way out in extremely difficult adversity, established the direction of the Chinese revolution, created a red revolutionary base, and embarked on a correct path of "surrounding the cities from the countryside and seizing power by force". As a major revolutionary historical TV series, the play is a key project of the State Administration of Radio, Film and Television and a key project of the Shandong Qilu Literature and Art Peak Plan. It was first introduced as a key drama at the 2023 "Big Dramas to Watch the Central Radio and Television Station" press conference of China Central Radio and Television, and was identified as the first tribute film to commemorate the 130th anniversary of the birth of Comrade Mao Zedong. The co-producer of the play, Shandong Jingjian Film and Television Media, is a film and television culture company registered in our city. The star of the play, Hou Jingjian, is an actor from Laiwu, Jinan. It is reasonable for our city to participate in the joint production of the film.
Finally, with the strong support of relevant provinces and cities and the main creative team, the TV series "The Great Road and the Flame" was broadcast on CCTV-1's prime time on September 15, 2023. The show received rave reviews after its broadcast, and its ratings remained at the top of the list in the same period. It was selected into the 2023 National Radio and Television Administration's Chinese drama selection list, and was nominated for the CMG Second China TV Drama Annual Ceremony·Outstanding TV Drama of the Year.
"Happy Grass": Jinan's policy hits the mark
In the practice of literary and artistic creation, the government should focus on the topic planning at the front end and the support policies at the back end. The rest depends on professionals to do professional things, and the support policies are precisely the shortcomings. In view of this, Shandong Province and Jinan City have successively introduced a number of literary and artistic support and reward policies in recent years, and organized and implemented important measures such as the Qilu Literary Peak Plan and the Quancheng Literary Creation Plan, which not only provide a broader space and favorable conditions for literary and artistic creation, but also fully promote the creation and production of literary and artistic masterpieces through various means such as financial support, project incubation, and talent training. The advantages of provincial and municipal policy superposition have already emerged. To give just one example, if a literary and artistic creation project wins the "Five One Project" award, then the provincial and municipal policy superposition is a 1:6 reward policy, which is quite attractive to domestic literary and artistic creation projects.
Plant a phoenix tree and attract a golden phoenix. As expected, the TV series "Happy Grass" creation project was quickly included in the field of vision. The play is supervised by Zhao Dongling as the literary producer, directed by Bai Tao, and written by Li Jiuhong and others. It focuses on the story of the Chinese Juncao technology team's Juncao planting, industry cultivation, technology promotion, and poverty reduction development in the South Pacific island countries, allowing Juncao, the "happy grass", to take root around the world, showing the wide application and important influence of Juncao technology around the world, and reflecting China's contribution to promoting the global poverty reduction process. The play has been included in the key support projects of the special funds for the development of cultural industries in 2023 of the Central Propaganda Department, the key points of the work of the State Administration of Radio, Film and Television in 2023 and the key implementation of the "Belt and Road" theme TV series projects, and the first batch of key projects of Shandong Province's "Qilu Literature and Art Peak Plan".
During the creation of "Happy Grass", relevant provinces and cities jointly formed a good cooperation mechanism to provide necessary support for the creation of the drama. The policy superposition effect from early support to later rewards accelerated the creation process of the drama. Finally, on August 8, 2024, the TV series "Happy Grass" was broadcast on CCTV-1 during prime time, ranking first in the ratings during the same period. It not only added the voice of Jinan to the telling of Chinese stories, but also made the road of TV series creation with Jinan elements wider and wider.
Life is full of ups and downs, and the first thing to do is to help each other. The impressive achievements of Jinan-based TV series in recent years are the result of many factors, such as telling Jinan stories well, gathering Jinan talents, and relying on policy support. In the foreseeable future, as Jinan continues to explore breakthroughs in the field of film and television creation, there will definitely be more and better-quality Jinan-based TV series emerging, which will help enhance the city's soft power and embark on a road of development of Jinan's high-quality film and television products with high quality, talents, and benefits, adding a bright Jinan color to the development of Chinese TV series.
Source: WeChat official account "Jinan Propaganda"