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Produced by Wu Xiaowei, the frontline of entrepreneurship

Editor | Dan Zong

Produced by Wu Xiaowei, the frontline of entrepreneurship

Editor | Dan Zong

On the evening of August 14, Kweichow Moutai issued an announcement stating that according to relevant documents of the State-owned Assets Supervision and Administration Commission of the People's Government of Guizhou Province, Xiang Ping and Zhang Xu were recommended as candidates for the company's deputy general managers, and it was suggested that Tu Huabin and Wang Xiaowei no longer serve as the company's deputy general managers.

The news of the new appointments of these two Moutai veterans born in the 1970s is a major news that has once again attracted the attention of the industry after Moutai disclosed its 2024 semi-annual report last week (August 8), which means that Moutai's senior management team is in the process of "transformation."

From an objective perspective, the first financial report submitted by Moutai's new coach Zhang Deqin after taking office naturally attracted a lot of attention. In the first half of 2024, Moutai's revenue and net profit both increased by more than 15%, continuing the double-digit growth in 2020 and mid-2023, but the growth rate has slowed down.

"Jiemian News·Entrepreneurship Frontline" noticed that this financial report also revealed Moutai's changes in thinking on the proportion of direct sales and distribution channels, overseas development, etc.

After the several months of wholesale price controversy, Moutai's performance seems to have not been affected, but is the wholesale price controversy really over? Where will the new management team lead Moutai?