Good Luck Jewelry Brand - Xinxi won the Intangible Cultural Heritage Award at the China Brand Festival
2024-08-16
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
Recently, the 18th China Brand Festival with the theme of "New Quality and Breakthrough" was held in Guangzhou, and various lists such as "Top 500 Chinese Brands in 2024" and "Top 500 Chinese Innovative Brands in 2024" were announced. Xinxi Yuyun Jewelry won the "China Intangible Cultural Heritage Inheritance Award" for its innovative inheritance in the protection and development of intangible cultural heritage. It was listed together with representatives from various industries such as Gree Electric, Xiaopeng Motors, Jinsuozi, TCL, and China Petroleum, showing the vigorous vitality and innovative spirit of Chinese brands.
Originated from the fertile soil of oriental culture and adhering to the heart of craftsmen, Xinxi integrates the long-standing oriental philosophy with modern aesthetics, allowing culture to be passed on through innovation. With two intangible cultural heritage skills - the nectar pearl skill and the blessing bracelet skill, Xinxi allows precious/rare cultural treasures to enter the lives of more ordinary people, and therefore won this award.
Xinxi combines crystallized rare nectar pills with precision ceramics, and integrates the five elements color matching to create a unique nectar pearl technique; it combines the long-standing rope art culture, modern technology, and traditional cultural elements such as the twelve zodiac signs/China's eight knots to create a blessing bracelet technique. Through these intangible cultural heritage techniques, using jewelry design language, the brand proposition of "Come to Xinxi, and tie a good luck" is conveyed to consumers. It is committed to conveying this joy and good luck to every customer who wears its jewelry.
Because the Xinxi brand is rooted in profound traditional culture and continues to innovate, Xinxi Happy Jewelry has received wide acclaim. At the brand festival, many political and business leaders, including the vice chairman of the CPPCC, the founder of Jinsuozi, and the founder of the Brand Alliance, were infected by Xinxi's unique charm.
In the exploration of innovation and integration, Xinxi has found a new path for the inheritance and development of intangible cultural heritage skills. By continuously introducing new and innovative lucky jewelry, it brings happiness and beauty to the lives of more people.
