New upgraded Shell Viper fuel series is launched, leading fuel quality to a new level
2024-08-16
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August 16, 2024, Chengdu, China - Today, at the "Powerful Debut, Driving into a New Horizon" - the launch conference of the newly upgraded Shell Viagra series of fuels held in Chengdu Dongjiao Memory, with the bright "Viagra Red" lighting up the whole venue, the newly upgraded Shell Viagra series of fuels made a stunning appearance in China with strength! The leadership team of Shell China's retail and mobility business, fuel scientists, media friends, and car owner representatives witnessed this milestone moment together. It not only marks another innovative upgrade of the Shell Viagra series of fuels, with cleaner, more car-protecting, and more powerful excellent performance, bringing customers an unprecedented driving experience; it also reflects Shell's deep understanding of customers' increasingly improved pursuit of quality, and its determination to provide a continuous source of power for a better life through high-quality fuels.
Starting today, customers can experience the newly upgraded Viagra series fuels at Shell gas stations across the country and experience the extraordinary driving pleasure brought by high-end quality fuels.
In China, with the progress of society and economic development, people's quality of life is improving day by day. Among them, the requirements of fuel car owners for car use and maintenance are also constantly upgrading. They not only pursue the basic function of the vehicle as a means of transportation, but also pay more attention to the driving experience, comfort and convenience and efficiency of vehicle maintenance. In the face of changing customer needs, Shell has continuously innovated fuel quality with its leading R&D capabilities, bringing Chinese consumers a newly upgraded Shell Viper series of fuels, actively responding to the current trend with better fuel quality.
As a century-old energy company, Shell has always believed that "fuel is different". Relying on the global fuel R&D network dedicated to fuel innovation, development, demonstration and technical support - 3 fuel technology R&D centers, 150 fuel scientists and engineers, it continues to create more differentiated and higher quality fuel products. The newly upgraded Shell Viper series fuel focuses on three core advantages to interpret the new realm of quality fuel for customers:
Excellent performance: The newly upgraded Shell Viper series fuel adopts Shell fuel's advanced formula and fuel technology to bring unprecedented high performance and high efficiency, giving the engine a strong performance.
Double-effect cleaning: The newly upgraded Shell Viper series fuel can actively remove existing carbon deposits and no longer produce new carbon deposits, preventing carbon deposits from accumulating.
Quadruple protection: The newly upgraded Shell Viper series fuel can instantly form a protective layer to protect the key engine components to run smoothly and efficiently, and help the engine resist carbon deposits, wear, corrosion and friction.
The Chinese market is of great significance to Shell and is one of the key growth engines for Shell's retail and mobility businesses. Shell has not only taken deep roots here for 130 years, but also continues to deepen its connection with this land with long-term commitment and firm determination.
In the foreseeable future, people's demand for fuel, especially high-end fuel, will continue to exist for a long time. Shell's retail and mobility business will continue to lead the new heights of fuel quality with brand strength and product innovation, and provide Chinese customers with better fuel products through continuous technological innovation and product upgrades. Mr. Hu Chuan, Vice President of Shell's Retail and Mobility Business in China, said at the press conference: "Today, the newly upgraded Shell Viper series fuels are finally available nationwide. For Shell, this is not the end, but a new starting point. This will spur us to continue to make breakthroughs in our own brand and product strength and promote the high-end development of China's fuel market."
Mr. Hu Chuan, Vice President of Shell China Retail and Mobility Business
At the same time, Shell's retail and travel business will also rely on Shell's integrated energy stations across the country to provide consumers with cleaner, more efficient and more diversified travel solutions. Ms. Li Weifang, General Manager of Yanchang Shell (Sichuan) Petroleum Co., Ltd., said at the press conference: "In the face of market demand for diversified energy and services, we will focus on Shell Integrated Energy Stations. While providing high-quality fuel, we will actively deploy a variety of products and services including charging, convenience stores, coffee, etc., to ensure that customers can enjoy a high-quality service experience every time they stop, making their life journey better!"
Customers are welcome to visit the Shell gas station nearby and fill up with the newly upgraded Shell Vibo series fuel, experience the surging power of fuel, and feel the unparalleled sense of control and confidence!
