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Reporter: Qiao Qi

2024, which lasted 17 daysThe Paris Summer Olympics have come to an end. During this period, various touching stories have continued to unfold, attracting the attention of billions of viewers around the world. Whether it is the opening ceremony that was not held in a stadium for the first time in the history of the modern Olympics, or the fierce competitions held in various iconic buildings in Paris, they have all sparked heated discussions.

The Olympic Games is a global event held every four years. It brings together people of different races and cultures through various sports events. According to the current popular words, it also has the power to bring together people from all over the world.“flow”, its influence is self-evident.

As a result, the Olympics is also one of the most commercially influential sports events in the world, and is the focus of competition for sponsorship rights among various brands of technology, clothing, watches, sports equipment, etc. If the Olympics is regarded as a business, then competing in the Olympics is“Faster, Higher, Stronger”It's not just the athletes from various countries that are at stake, but also the sponsors behind these athletes.

When people focus on the athletes of this Olympic Games, they can find many brand jewelry, watches, running shoes, and clothing. People always talk about high-tech products such as high-tech running shoes and quick-drying cool fabrics, because they are related to the athletes' competitive performance.

The same is true in the field of watches. Usually athletes will not wear a bulky mechanical watch into the stadium (even if it is sponsored by a brand) because it will become a burden for the athlete. On the contrary, if an athlete wears a watch into the stadium, it means that the weight of the watch is not a concern for the athlete, and the wearing experience is quite comfortable.

Such high-end watchmaking products are not common in the modern timekeeping field. This involves innovations in materials, design and other aspects, making the watch extremely light, shock-resistant and comfortable to wear. In the Olympic arena, there is a high-end watch brand that can achieve this level of manufacturing that must be mentioned, that isRICHARD MILLERichard Mille.

This was born in21A high-end watchmaker in the early 19th century, it designed and produced ultra-complexComplex watches are never meant to be stored in a safe. Richard Mille is known for playing with cutting-edge materials. Its groundbreaking dial design on a square dial, coupled with extremely precise movement construction, allows the complex function timepieces it produces to be quite suitable for intense sports environments. Richard Mille is the embodiment of ultra-light, ultra-shock-resistant, and ultra-thin. The brand has a place in these three adjective sequences that represent the limits of watches.

It is in the real environment that it can withstand great tests. Richard Mille has20Over the years of brand history, the brand has attracted the love of countless watch enthusiasts, including many top international athletes.

The one on his right wrist holding the torch was Richard Mille.RM 27-05Manual winding floating tourbillon watch. In the men's tennis singles match held a few days later, Nadal also wore this high-performance watch to compete fiercely with his opponent.

As a Spanish tennis player, Nadal was invited to serve as a torchbearer at the opening ceremony of the Paris Olympics because he is14He is the champion of the French Open and the gold medalist of men's singles and men's doubles at the Olympics. He is the embodiment of the Olympic spirit. So far, Nadal has defeated the top ten tennis players in the world in terms of performance.186This data is still ahead of the vast majority of professional tennis players in the world.

The partnership between Nadal and Richard Mille is a powerful combination of high-level sports and top watchmaking.2010Since Richard Mille and Nadal became friends in 2000, Nadal has worn Richard Mille watches on the court to test the performance of the brand's watches in extreme environments such as extreme speeds. A world-class tennis match can last for 10 minutes.5Hours, or even longer. Richard Mille hopes to design a watch with Nadal for tennis matches that can not only withstand the repeated impacts of several hours on the clay court, but also has to have a comfortable wearing experience and extremely light texture.

14Years later, the tourbillon watch series jointly developed by Nadal and Richard Mille has developed to its sixth generation.RM 27-05Flying Tourbillon watch.RM 27-05The watch is both light and strong. On the one hand, it once again refreshed the brand's lightness record.Carbon TPT®B4Material, without strap, weight is only11.5The ultra-thin and ultra-light movement weighs only3.79gram.

But on the other hand,RM 27-05The movement of the watch is made of grade 5 titanium andCarbon TPT®The carbon fiber material greatly improves the overall rigidity of the movement, and the surface is smooth and flat, ensuring the efficient operation of the gear transmission system. This ultra-thin and ultra-light movement has undergone intensive individual verification tests to ensure that it meets the stringent strength requirements. The entire watch has excellent shock resistance and can withstand more than14000gThe impact of gravity acceleration also broke the shock resistance record of tourbillon watches.

Richard Mille also has a very representative high-performance watch that appeared at the opening ceremony of the Paris Olympics.

This watch fully embodies the spirit of top racing teams and high-end watchmakers working together to break through limits and break conventions. It is reported that Richard Mille and the Ferrari team have invested more than 100 million yuan in research and development and laboratory testing.6000Hours and dozens of watch prototypes were spent before finally launching theRM UP-01This watch“Bombshell”, sparking heated discussions in the market.

RM UP-01The biggest highlight of the watch is that it retains the traditional structure of assembling the movement in the case, while using a new escapement structure to greatly reduce the thickness of the watch, making the watch both light and shock-resistant.

It is not difficult to see that lightness and shock resistance are Richard Mille's mission when developing high-end watchmaking. Richard Mille does not want high-end watches to eventually go the way of“Put aside”The fate ofComplex-function mechanical watchmaking has real-world applications, and eventually these watches will be given real value.

Therefore, in the early days of the brand, Richard Mille's R&D team had already begun looking for various ways to reduce the weight of watches. The key was to introduce high-end materials that have long been widely used in aviation, aerospace, satellite communications and other fields.

Another Richard Mille iconic watch that combines thinness, lightness and elegance isRM 67-02This watch is the lightest automatic watch ever made by the brand, weighing only32This is thanks to Richard Mille's expertise in developing the case andCRMA7When it comes to the movement, the breakthroughQuartz TPT®High-performance materials such as quartz fiber and grade 5 titanium alloy.

High-performance composite materials are now widely used in Richard Mille watches.RM 27-05The floating tourbillon watch, which usesCarbon TPT®Carbon fiber material is made of multiple layers of parallel carbon fiber impregnated with resin, with45Staggered and stacked at angles. exist6bar pressure to heat it120Celsius, and then machined into shape.Carbon TPT®Carbon fiber is known for its excellent resistance to micro-cracking and cracking.

In the Olympic Games, Richard Mille collaborates not only with male athletes and outstanding elites, but also with women’s power, which is deeply rooted in this creative brand.

Jamaican women's sprint legend Shelly-install·Fraser-Price （Shelly-Ann Fraser-Pryce)by37The professional age of 20 years old2024The 2012 Paris Olympics.“Flying Man”One of the greatest female sprinters of all time, she100He has won more gold and silver medals in the 30-meter sprint than any other sprinter in history.

And she also200She also achieved outstanding results in the 100-meter sprint event.-An is2008The Beijing Olympic Games and2012The gold medalist in the sprint event at the 2012 London Olympics. Another athlete in the track and field competition is Belgian heptathlete Nafisatou·ThiamNafi Thiam) won three consecutive championships in this event, becoming the first athlete in history to win three consecutive championships in the track and field all-around event.

As brand friends of the Richard Mille Friends family, both female athletes woreRM 07-04The automatic winding sports watch participated in the sprint competition of this Olympic Games. Their unremitting and hard-working sports spirit coincides with Richard Mille's long-standing brand spirit of breakthrough innovation and subversion of tradition.

The RM 07-04 automatic women's sports watch is Richard Mille's first complex function watch designed specifically for female athletes, which can meet the restrictions of various sports events. When most women's watches in the industry are limited to "decorative" attributes, Richard Mille has pushed the practicality of women's watches to a new level. The entire RM 07-04 series of watches has launched 6 different color styles, providing female users with a relatively rich design choice.

In addition to developing watches for women, Richard Mille also spares no effort to support the development of various women's careers from the brand level. Taking sports as an example, the female athletes supported by Richard Mille have performed well in various sports and events.

It is worth noting that Richard Mille sponsored“RICHARD MILLEPrincess Rally”Already gone23Years,2024The year's competition has5moon25to30The women drivers who participated in this event were from the Place Vendôme in Paris (Place Vendôme) and drive through1600The challenge of driving a classic car is that it has no power steering system and the mechanical maneuverability of the car in your hand is greatly reduced.20Over the years, female drivers have risen to the challenge with flying colors.

Richard Mille recently announced a partnership with world-renowned yachtsmanAlexia BarrierJoin hands and jointly initiate “The Famous Project”project The project aims to create the first all-female team to sail a 3-meter-long2A giant sailing ship of meters in length completed an uninterrupted round-the-world voyage in international waters.

To accomplish this feat, The Famous ProjectThe project has recruited ten brave and fearless female sailors from different countries to sail a boat as long as32The large trimaran sailboat of meters does not stop or replenish supplies during the voyage, and2025Jules·Jules Verne CupJules Verne Trophy） Launch an attack.

After making great efforts in the field of luxury watches for women in recent years, Richard Mille has become more and more popular among female users. According to Richard Mille,2023In 2018, sales of women’s watches accounted for 40% of the brand’s total revenue.29%. And Richard Mille is still continuously increasing his support for women's power.

“RICHARD MILLECombining the three cornerstones of extraordinary quality, cutting-edge technology and superior performance,Take new steps.”“The Famous Project allows us to write a new chapter in our history of contributions to women,” said Richard Mille.

Whether it is the brand's athlete friends or the various sports events sponsored, they all fully reflect the brand image of Richard Mille. The former usually has a strong enterprising spirit and desire for self-expression, while the latter carries the human breakthrough of various human limits and the exploration of unknown areas.——These are the spirit of the Richard Mille brand.