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KAWS returns to Uniqlo to release new products for autumn and winter 2024

2024-08-16

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Beijing Business Daily (Reporter Lin Yuwei) On August 16, UNIQLO held a 2024 autumn and winter new product launch conference in Shanghai. This season's new products are themed "Timeless Tones", inspired by the diverse mix and match charm of Edinburgh and the modern color style of the Nordic city of Stockholm.

The new products launched this time include the PUFFTECH air cotton clothing series that uses air-locking technology, the mountain-style jacket series, and the soufflé round-neck sweater. It is worth noting that UNIQLO will jointly launch the first joint series UT with street culture artist KAWS and pop art godfather Andy Warhol, and it will be officially released on August 23.

Currently, UNIQLO has more than 900 directly-operated stores in mainland China. As one of the global key markets of UNIQLO, UNIQLO will continue to invest in the Chinese market. From September to October this year, UNIQLO plans to open nearly 20 new stores in China, including the UNIQLO Kunming Plaza store, which has been rooted in Kunming for 10 years, and the first UNIQLO store in Sanya will also open during the National Day holiday.

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