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Amid the ever-changing consumer market, the shifting industry trends, and the evolving competitive environment, how can companies survive economic cycles and achieve sustainable development? The answer lies in adapting to the changing times and continuously innovating in research and development. Zhejiang Aokang Shoes Co., Ltd. (abbreviated as Aokang International) has always kept pace with the times, continuously iterating its brand image, meeting the upgrading of user needs, and making continuous progress in changes to achieve a qualitative leap.

Adapt to the general trend of the economic cycle and achieve steady development.“Wear Aokang and travel everywhere.” Aokang International, which emerged from the entrepreneurial boom in Wenzhou more than 30 years ago, was once a household name in the domestic footwear brand. In 2012, the domestic footwear market changed, and sports shoes continued to squeeze the leather shoe consumer market. Entering a new era of consumption, Wang Zhentao keenly noticed that the younger generation of consumers is more pursuing personalization and comfort. To this end, while adhering to product quality, Aokang International began to aim at the strategy of "more comfortable men's leather shoes". In 2022, Aokang International signed all-round artist William Chan as its brand spokesperson, which not only injected fresh blood into the brand, but also radiated the brand influence to young groups; in May 2023, the first sports leather shoes debuted at the brand strategy conference. Aokang International redefined the comfort experience with technological ingenuity, broke the traditional leather shoe category pattern with design innovation, and set a new benchmark for the industry. In September 2023 and January 2024, OKAN International appeared on the stage of Milan Fashion Week twice, showcasing fashionable and comfortable shoes full of technological content, and allowing the world to see the charm of original Chinese trends.

Adhere to innovative research and development to enhance the resilience of enterprise development.Aokang International not only pursues innovation in appearance, but also makes continuous breakthroughs in technology. It has established the Aokang Footwear Technology Research Institute, which has accumulated and analyzed more than 3 million pairs of foot data to deeply understand the characteristics of Chinese feet and promote the systematic innovation of footwear products. With 423 R&D patents, Aokang International has successfully developed the Breathing Series, Wanbu Series and Cloud Series products to solve the problems of traditional leather shoes, showing the infinite possibilities of technology to stimulate consumption potential. Since the launch of the "Product 4.0" plan in 2015, Aokang International has recruited suppliers worldwide and cooperated with the National Footwear Quality Supervision Center to create an intelligent production chain. Introducing high-tech equipment from Italy and Germany, transforming traditional craftsmanship into intelligent electronic programs, realizing information-based production, and ensuring the excellent quality of every pair of shoes.

The development history of OKAN International is a perfect interpretation of the corporate spirit of adapting to the trend of the times, insisting on innovation-driven and steady progress. In the ever-changing market environment, OKAN International has adjusted its strategic decisions in line with the development of the times. In the future, OKAN International will continue to use innovation and development as a driving force, optimize strategic decisions in line with the development trend of the times, and help the company move forward steadily.

(Source: Financial Information)

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