The 2nd China Live E-commerce Industry Conference will be held in Qingdao in October
2024-08-16
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Dazhong.com reporter Zhu Xiaojuan reports from Qingdao
On the afternoon of August 15, a press conference for the Second China Live E-commerce Industry Conference jointly organized by the China Electronic Commerce Association and others was held in Jimo. Dazhong.com reporters learned from the press conference that with the support of Qingdao Municipal Bureau of Commerce, Qingdao Municipal Bureau of Industry and Information Technology, Qingdao Municipal Bureau of Culture and Tourism, Qingdao Municipal Bureau of Ocean Development, Qingdao Municipal Bureau of Market Supervision and Administration, Qingdao Municipal Council for the Promotion of International Trade and other units, the Second China Live E-commerce Industry Conference will be held at Qingdao International Expo Center from October 18 to 20, 2024.
According to reports, this conference consists of five parts: "China Live E-commerce Development Summit Forum", "China Live E-commerce Selection and Trade Expo", "Golden C Award China Internet Marketing Competition", "Quality Shandong Goods Live Shopping Festival" and "Live E-commerce Ecological Chain Empowerment Base Construction". Among them, the selection and trade expo has a total exhibition area of 60,000 square meters, and selects more than 2,000 supply chain industrial belts, agglomeration areas, and high-quality brands; it brings together more than 5,000 industry-end platforms, channels, and service providers.
It is understood that this conference is themed "Promoting the construction of a high-quality live e-commerce ecosystem and enabling high-quality development of the real economy". It integrates ten functions including interpretation of national policies on live e-commerce, analysis of future development trends, display of innovative development results of the entire industry chain, release of industry standards and specifications, selection of benchmark role models for anchors, live streaming sales promotion, supply and demand docking negotiations, business cooperation signing, product precision marketing and brand fission promotion. It is a large-scale national event in the field of live e-commerce and an industry event that gathers the largest number of e-commerce anchors at one time.
At the press conference, Yu Hui, executive secretary general of the organizing committee of the China Live E-commerce Industry Conference, introduced in detail the innovative model and highlights of the conference. Yu Hui said that the conference will bring together the three core elements of live e-commerce resources, namely people, goods and venues, and hold activities such as the "China Live E-commerce Development Summit Forum", "China Live E-commerce Product Selection and Trade Expo", "Golden C Award-China Internet Marketing Competition", and "Quality Shandong Goods Live Shopping Festival". At the same time, with the help of the conference resource aggregation platform, 1,000 live short video ecological chain empowerment (university) bases and 10 major economic regions (cities) bases will be built across the country to create a full-chain, digital, comprehensive and intelligent closed-loop service platform for live e-commerce.
It is understood that this conference combines the characteristics and attributes of the live broadcast e-commerce industry to create many domestic firsts in terms of the hosting model. That is, it is the first "white + black" joint display, extending the duration of live broadcast promotion and sales; the first deep integration of exhibition, competition and broadcast, using exhibition experience, competition to promote sales, broadcast conversion, full network fission promotion, direct sales of corporate products, and creating tangible benefits for enterprises; it is the first to combine digital and real, and it will never end. After the conference, the products of participating companies will be displayed for free for a long time in 1,000 digital marketing ecological chain empowerment (university) bases and 10 major (city) bases that have been built in succession across the country, and live broadcast promotion and sales will be carried out 365 days a year, helping enterprises expand their online markets and digital transformation.
The "Golden C Award - China Internet Marketing Competition" held simultaneously is the first national gold award competition for e-commerce anchors in my country. 10,000 participants will be selected to compete for the "Golden C Award" awards. The "Golden C Night" awards ceremony will be held to create the "Oscar" in my country's live e-commerce field. At the same time, supporting activities such as the "Qingdao Declaration on the High-Quality Development of China's Live E-Commerce", concentrated live broadcast promotions by county (bureau) heads and ambassadors to China, live broadcast product selection supply and demand cooperation docking meetings, intangible cultural heritage cultural tourism performances, and the charm of national style - fashion festival will be held.
At the press conference that day, Xia Xuemei, vice president of the Internet Digital Education Committee of the Chinese Society of Life Sciences, introduced the implementation of the "Digital Intelligence Public Welfare Aid-National Internet Digital Marketing Talent Training Program". She said that the program will organize hundreds of digital marketing experts and practical mentors to enter thousands of campuses within three years, and carry out free professional training in live short video professional knowledge and skills, cultivate and incubate more than 50,000 high-quality, high-level, and comprehensive skilled digital marketing talents each year, help college students expand employment and entrepreneurship channels, alleviate the prominent problem of digital marketing talent shortage, and provide solid talent guarantee for promoting the development of the digital economy and empowering new quality productivity. At the same time, excellent contestants will be selected for the Golden C Award China Internet Marketing Competition.
At the end of the event, the Qingdao Organizing Committee of the China Live Streaming E-Commerce Industry Conference was established and a plaque was awarded, as well as the Qingdao Office of the Internet Digital Education Committee of the Chinese Society of Life Sciences was established and a plaque was awarded.
In recent years, the exhibition industry has been identified as one of Qingdao's 24 key industrial chains. Qingdao has won the titles of "China's Most Competitive Exhibition City" and "China's Most Influential Exhibition City", and has been selected as one of the first national demonstration cities for high-quality development of the exhibition industry. The China Live E-commerce Industry Conference is the leading exhibition in my country's live e-commerce industry. It has a new format, large scale and high popularity. It not only fills the gap in Qingdao's exhibition themes, but also promotes the upgrading and development of related industries in Qingdao. For Jimo, it is also the first professional exhibition with the theme of live e-commerce. In the next step, Jimo District will also use the conference to amplify the exhibition effect, directly drive the development of Jimo District's e-commerce industry, and promote the transformation and upgrading of traditional advantageous industries such as textiles and clothing, trade and logistics, and do enough to activate the multiplication of economic development.
