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Recently, Rongbaozhai has been pushed to the forefront of public opinion because of an art exhibition, and the image of a high-end "pure art" gallery that it has established for a long time has collapsed in an instant.

The cause of this incident was that an artist held an art exhibition in Rongbaozhai and invited dozens of beautiful female models in scantily clad clothes to show their support. The exhibition was so dazzling that many netizens thought that "Heaven on Earth" had reopened.

This exhibition has caused all kinds of criticism, even more than the calligraphy exhibition held by Yide Pavilion for Liu Xiaoqing. For example, one netizen commented: "Rongbaozhai is filled with the smell of a bathing center and a foot massage center!" "As a world-class art museum, it should take the lead and not do whatever it wants for its own selfish interests. It's too cheap!"

A host who specializes in calligraphy and painting said during the live broadcast: "After watching this video, do you feel that this is like the opening ceremony of a bath center?" Your idea is wrong! This is a century-old brand of Rongbaozhai, and they are holding an exhibition for XXX. The exhibition site can be described as full of spring, offering you a "sea and sky feast". Such promotional packaging, coupled with the promotional methods of the art museum, can be said to have opened a new era of cross-border culture.

Some literary bloggers also said that Rongbaozhai is squandering its reputation accumulated over hundreds of years with a thunderous momentum! The characters promoted by Rongbaozhai this time are all very controversial. Do they have the potential to become masters? Once upon a time, Rongbaozhai was a weathervane in the painting world and a guide stone for collectors, but now it has become a vulgar, pure commercial kingdom.

As a powerful art museum, what it needs to do is to let the public understand calligraphy and painting, enhance the public's aesthetic sense, discover painters with real collection potential, and promote the prosperity of China's calligraphy and painting circles, rather than being eager for quick success and instant benefits and using vulgar methods to cater to the market and attract attention. What is the difference between this and roaring books, shooting books, and calligraphy?

Many people are asking, "When did Rong Bao Zhai become like this?" Is it because of the masks that they started to develop other industries? Amid waves of doubts, Rong Bao Zhai finally couldn't stand it anymore and sent a reply yesterday:

"Rongbaozhai is a national comprehensive cultural and artistic exchange platform, a place for open academic exchanges and business negotiations. We treat people with sincerity. Many culture and art lovers stop here and take pictures. We will not interfere with this."

What do you think of Rongbaozhai’s response? Would it be as funny to simply describe such a planned and organized vulgar marketing activity as “many culture and art lovers stopped and took photos”, like the excuses in recent years such as “there was an accident and it was all temporary workers”?

What do you think? Leave a comment and share your thoughts.