news

The domestic high-end market has changed dramatically. Xiaomi has successfully entered the market, second only to Apple and Huawei.

2024-08-16

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Yesterday, the official price cut of Huawei Mate 60 series caused a heated discussion. The main reason is that its price is too strong. It has been almost a year since it was launched and it is the first time that the price has been reduced. This also indirectly proves Huawei's influence in the high-end field and its dominance among domestic brands. So what is the current survival status of domestic high-end brands?



On August 15, industry insider "Smart Chip Guide" gave the performance of domestic high-end brands. Please note that this does not include the split of sub-brands.

1. Ranking above 6,000 yuan

Apple is first, Huawei is second, Xiaomi is third, Honor is fourth, and the others refer to Samsung, which ranks fifth. Next are vivo and OPPO.

PS: Didn’t everyone expect that Xiaomi could rank second only to Apple and Huawei in the price range above 6,000 yuan? This is mainly due to the very good sales of the Xiaomi 14 Ultra series this year, and the recent sales of Xiaomi MIX Fold 4 and Xiaomi MIX Flip have also been popular;

2. 5000-6000 yuan ranking

Huawei, Apple, Xiaomi, Honor, vivo, Samsung, OPPO;

PS: Huawei is invincible in this category, and I won’t explain why. Similarly, Xiaomi is still ranked third in this category, which is something the industry didn’t expect.



3. 4000-5000 yuan ranking

vivo, Xiaomi, Huawei, OPPO, Honor, Apple, Samsung

PS: It is reasonable for vivo to take the first place in this category, because the sales of vivo X100 series and iQOO 12 series are very good this year, and the subsequent models can keep up. Surprisingly, Xiaomi's models have higher sales than Huawei in this category, mainly because of the extremely high sales of Xiaomi 14.

4. 3000-4000 yuan ranking

OPPO, Xiaomi, vivo, Honor, Huawei, Samsung, Apple

PS: The competition at this level is actually the most intense. Xiaomi has the Redmi K70 series, OPPO has the Reno12 series and OnePlus Ace 3 series, vivo has the S19 series and iQOO Neo9 series, etc.



Overall, Apple is still the strongest in the domestic high-end field, followed by Huawei, and Xiaomi should be ranked third. As for the performance of vivo, OPPO, and Honor, I will not comment on it. Through the data, you can see their survival status in the high-end field.