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36Kr learned that Huafa Geometry, a small pet smart ecosystem manufacturer, received tens of millions of yuan in Pre-A round of financing, with Ventech China as the investor and Light Chasing Capital as the exclusive financial advisor. It is reported that this round of financing will be used for product and market expansion.

Huafa Geometry (Beijing Yuanyibai Technology Co., Ltd.) was founded in 2015. It is a manufacturer focusing on small pet smart home appliances. The Mijia smart fish tank, which is exclusively cooperated with Xiaomi for a single SKU, has sold 800,000 units, ranking first in the domestic smart fish tank category.

People in fast-paced cities pay more attention to the practicality of pet keeping. Compared with cats and dogs, they prefer small pets and aquariums that are easy to care for. In the 350 billion pet track, small pets and aquariums account for 25%. Huafa Geometry entered the smart home market from the aquarium pet scene, and pioneered an integrated fish tank, which includes water quality management, water temperature management, smart feeding and other necessary units for fish farming in one space. Huafa Geometry provides a variety of ways to play around the fish tank landscaping, such as providing fish tank landscapes such as South American dead trees, Lego blocks, rivers and valleys, integrating viewing + pet keeping + education functions.

Wang Jianfeng, founder of Huafa Geometry, told 36Kr that fish keepers are the third largest pet owner after cats and dogs. Fish and small pets stay in a fixed space 24 hours a day, and "being able to keep alive" is the most important indicator of a smart device. Therefore, smart devices need to ensure quality, and the company's moat is the supply chain and product quality. Huafa Geometry was founded in 2018 and spent 5 years polishing its products and supply chain. It currently has more than 60 patents.

Descriptive Geometry Products

In terms of user groups, Wang Jianfeng believes that Huafa Geometry is not targeting the existing fish farming market, but the incremental market. "We provide a simple and easy-to-use smart device to lower the threshold for post-80s and post-90s family users to raise fish and pets. We use AIOT digital integration technology to solve the problem of product entry and maintenance thresholds, making it easy for novice users to raise pets."

In the ecosystem of Huafa Geometry, in addition to the main smart fish tank, it also includes consumables, accessories and other products. According to Huafa Geometry, the bundling rate of just-needed consumables is 80%, and the gross profit is 60%. Focusing on the closed-loop ecosystem of fish farming, Huafa Geometry has established a fish farming community and added community operations such as point redemption and membership gameplay.

In terms of market expansion, Huafa Geometry will enter the Japanese market this year and gradually expand into the European and American offline channel markets; in terms of product matrix, in addition to fish, Huafa Geometry will expand into small pets (hamsters, reptiles, etc.) products.

Investment Views

Jin Chen, partner of Ventech China Fund, said, "Among the flourishing pet startups, Huafa Geometry is a very special one. Both the stable aquarium and the rapidly increasing small pets are niche tracks with huge potential. Huafa's core team has been deeply involved in the aquarium and small pet fields for decades, and has a deep insight into the core needs of users in the market. With its unique integrated product design, it has quickly occupied a place in the market. In addition to the Chinese market, we believe that Huafa Geometry will also have a good performance overseas. Ventech China will continue to help Huafa Geometry grow into an international leading small pet smart home appliance brand."