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Image source: Tuchong Creative

Jiaoxia was involved in a departmental layoff controversy.

On the evening of August 14, the self-media "Yilan Business" reported that Jiaoxia has completely eliminated its brand department, including that all employees in the public relations department have resigned, and the marketing department has been merged into the sales department. On August 15, Time Weekly verified the news with several people related to Jiaoxia, but no response was received as of press time.

According to Jiemian News, the customer service hotline operator of Jiaoxia responded that the company's operations are currently normal and the above adjustments are normal organizational structure adjustments and upgrades. "The company's public relations are still there, and the newly established department is called the 'Public Affairs Department', and we are gradually recruiting people for related positions." The operator also said that except for the brand department, there are no major adjustments to other departments of the company.

Starting with a small black umbrella, Jiaoxia has made a name for itself in the sun protection market and has successfully attracted the attention of many star investors. From 2015 to 2022, Jiaoxia completed rounds A to C of financing, and Sequoia China and Cornerstone Investment were both its sponsors.

In April and October 2022, Jiaoxia Holdings Co., Ltd. twice impacted the Hong Kong stock IPO with the concept of "urban outdoor". However, the application materials have now expired.