news

Author: An Ran

Editor: Ye Jinyan

Produced by: Deepnet·Tencent News Xiaoman Studio

On August 15, Huawei Mall’s official website lowered the prices of Huawei Mate 60 series mobile phones. Among them, the entire Mate 60 series was reduced by 500 yuan; the entire Mate 60 Pro and Mate 60 Pro+ series were reduced by 800 yuan.

The price of Huawei Mate 60 series has been reduced by 500 yuan. For example, the price of Huawei Mate 60 (12GB+256GB) has been reduced from 5499 yuan to 4999 yuan.

The price of the entire Mate 60 Pro series has been reduced by 800 yuan. For example, the price of the Mate 60 Pro (12GB+512GB) has been reduced from 6,999 yuan to 6,199 yuan.

The price of the entire Mate 60 Pro+ series has been reduced by 800 yuan. For example, the price of the Mate 60 Pro+ (16GB+512GB) has been reduced from 8,999 yuan to 8,199 yuan.

The price of Huawei Mate 60 RS has not been adjusted. The prices of the 16GB+512GB version and the 16GB+1TB version are still 11,999 yuan and 12,999 yuan.

Regarding the price cut of the Mate 60 series, a channel dealer revealed to Deep Net: "One of the reasons is that Huawei Mate 70 will be launched in the fourth quarter. Before launching new mobile phones, mobile phone manufacturers are concentrated on selling old mobile phones."

According to Shenzhen Net, before Huawei officially announced the price reduction of the Mate 60 series, the price of Mate 60 had already been reduced in the secondary mobile phone market.

"Mate60 is about to be discontinued and is entering the final stage. Huawei released a batch of Mate 60 series mobile phones to core manufacturers in mid-July. Before Huawei released the goods to major manufacturers, Mate 60 could be sold at the original price in the secondary market and small stores, or even with a premium of several hundred yuan. Now the price of Mate 60pro shipped by channel dealers to the secondary market has dropped to more than 6,000 yuan, which directly leads to losses for channel dealers." A channel dealer revealed to Shenzhen Net.

In the mobile phone industry, it is a common market phenomenon and marketing strategy to reduce the price of old mobile phones before the new generation of mobile phones are launched. Yu Chengdong, Huawei's executive director, chairman of the Terminal BG, and chairman of the Intelligent Automotive Solutions BU, has publicly announced that the Huawei Mate 70 series will be launched in the fourth quarter of this year.

In order to clear out the inventory of old mobile phones, Huawei has reduced the prices of some models of the Pura70 series and Mate X5 in July. For example, the Pura70 Ultra version is discounted by 1,000 yuan, and the previously scarce model Pura70 pro 256GB version is also reduced from 6,499 yuan to 5,699 yuan. The Mate X5 (512GB+512GB) has been reduced from 13,999 yuan to 12,499 yuan, a direct reduction of 1,500 yuan.