Shansong insists on one-to-one express delivery, meeting users' core needs with differentiated services
2024-08-15
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In recent years, with the development of the same-city instant express delivery market, the "involution" of this industry has also intensified. Many companies have begun to seek a way out by "trading price for volume", but the business volume has not increased. As the only brand in the same-city instant express delivery industry that focuses on one-to-one express delivery, Shansong did not "follow the crowd" and join the "price war", but actively created differentiated advantages and achieved "changing lanes to overtake".
With the integration of online and offline consumption, same-city instant express delivery services have become an indispensable part of urban life. As a pioneer in the instant express delivery industry, Shansong has defined the service standards and service timeliness for one-to-one express delivery. Simply put, Shansong's one-to-one service model clearly states that Shansong couriers only serve one customer at a time from pickup to delivery, and deliver the goods point-to-point. This service model can give the highest priority to user experience and service quality, making the platform response time shorter, pickup and delivery faster, and service experience better, meeting the needs of large brand merchants and users who pursue high-quality services, thereby building business barriers and user stickiness.
Shansong's establishment of competitive barriers mainly focuses on three aspects: scale barriers, technical barriers, and brand barriers. The first is the scale barrier. Shansong currently has nearly 3 million active Shansong couriers across the country, which ensures that users can place orders at any time and space, and Shansong couriers will pick up the items at the fastest time. The second is the technical barrier. Shansong uses cutting-edge technologies such as artificial intelligence and big data combined with powerful computing power to ensure that the most suitable Shansong couriers are matched for each user in the shortest time. Finally, there is the brand barrier. Shansong has successfully captured the minds of users with its huge service network and good user reputation, becoming a synonym for the industry, and making the impression of "looking for Shansong for urgent items" deeply rooted in people's hearts. Today, Shansong has also upgraded its brand positioning. The new brand positioning of "one-to-one urgent delivery, specially delivering your order" further clarifies Shansong's determination to provide services from the perspective of consumers, and at the same time consolidates Shansong's leading position in the industry.
The fierce competition in the same-city instant express delivery industry has never subsided, but Shansong has always adhered to its original intention of one-to-one express delivery, and has become a "clear stream" in the industry with its differentiated layout. Shansong will continue to develop "quality delivery" services in more niche areas and create a new model for the sustainable development of same-city instant express delivery services.
