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From August 10th to 11th, to celebrate the launch of the brand's new environmentally friendly concept product - the "Lan" series of mattresses, Simmons® collaborated with many well-known brands to create a series of immersive green healing experience activities at Shanghai Jiuguang Department Store, carefully constructing a wonderful feast that combines nature and sleep.

The joint exhibition of Simmons® "Lan" series Fenglan mattresses and French high-end brand Yves Delorme's themed bedding is a perfect fusion of high-end home aesthetics and environmental protection concepts, and also an infinite vision of an ideal life in the future.

Healing the five senses, leading "green" activism

On August 10, in the glass room on the fifth floor of Shanghai Jiuguang Department Store, Simmons® carefully created a forest-themed experience space around the five senses experience of "forest beauty, forest breath, forest sound, forest taste, and forest healing". Stepping into it, it is like entering a quiet oasis in the bustling city, and the radiant green brings guests a comfortable feeling of healing body and mind. Simmons®'s new "Lan" series - ECOLAND Fenglan mattress made its debut in the forest space. The "Lan" series mattress combines innovative technology and environmental protection concepts, with green environmental protection concepts as the core. The design inspiration comes from the lush nature. The lake blue water ripple pattern on the surface of the mattress is like a quiet water area in the forest, fresh and peaceful. ECOLAND Fenglan mattress uses a number of innovative materials to make it softer and more comfortable when in contact with the skin, allowing guests to enjoy the natural coolness; the fabric uses Carbon Zero TENCELTM zero-carbon TencelTM fiber, which is committed to reducing carbon emissions in the production process of products and contributing to protecting the earth's environment.

The launch of Simmons® "Lan" series mattresses not only refreshed the standard of sleep experience, but also introduced the luxury sleep experience that integrates the "five senses and six perceptions" to the event site, encouraging users to achieve inner healing and improve sleep quality through spiritual nourishment, and then embrace a healthier and more vibrant lifestyle. At the beginning of the event, the singing bowl therapist led the guests on site into a peaceful and relaxing state with his superb skills. The low echo of the singing bowl seemed to be the deepest breath of nature, awakening the natural power of the body and mind. In the green forest space, the lake blue ripples of the ECOLAND Fenglan mattress seemed to ripple, blending with the Tom Ford summer forest fragrance in the air, making people indulge in the natural breath of the forest and lake.

Above the milky clouds of tea, "healing" with Zalmon. After feeling the "auditory" touch brought by the singing bowl, the inheritor of the intangible cultural heritage of tea-making brought the guests a double enjoyment of vision and taste with his light and elegant tea-making skills; under the guidance of the inheritor, the guests turned the tea cups into canvases, painting the Simmons® mascots - Zalmon Zalmon® and Dreamon, feeling the spiritual healing in the tea fragrance, and appreciating the unique artistic charm and profound cultural connotation of tea-making skills while tasting tea.

The event coincided with the 20th anniversary celebration of Jiuguang Department Store. Simmons® also specially launched a limited edition commemorative mattress for exclusive exhibition and sale at Jiuguang Department Store in Shanghai, bringing customers a unique and exclusive experience.

Simmons® has carefully created several "Dream Picking and Healing" check-in points on the 5th and 7th floors of Shanghai Jiuguang Department Store, allowing customers to experience the perfect fusion of sleep and nature during their shopping breaks, attracting many customers to stop and take pictures.

Dream melody, creating healing sleep

On August 11, Simmons® teamed up with British high-end audio brand Bowers & Wilkins, under the name of "Dream Melody", to integrate the healing power of music into daily life through a scene-based sleep-aid music experience, and jointly explore the infinite possibilities of sleep technology and music.

In this forest woven by musical notes, the melodious melody is like a gentle breeze, gently caressing the hearts of the guests; lying on the ECOLAND mattress, the beauty of nature and the dream of sleep are perfectly integrated, immersing in the "miracle healing" of sleep brought by Simmons® high-quality sleep products, feeling the harmonious resonance of the rhythm of music and the environment, and finding a quiet place in the busy life. Simmons® sleep technology combined with the pure sound quality of B&W audio creates a comfortable and inspiring sleeping environment, providing guests with a way to get rid of daily stress, close their eyes and feel the healing power of music.

Bowers & Wilkins, a British high-end audio brand, symbolizes an excellent attitude towards life with its long-standing craftsmanship and ultimate pursuit of sound quality, which coincides with the brand positioning of Simmons®.

With the successful conclusion of the event, this green healing journey has also come to a perfect end. Through the integration and cross-border of multiple brands, and the exploration of immersive sleep with "five senses and six perceptions", the real "Simmons®" is not only a mattress brand, but also represents a refined lifestyle that truly advocates quality and value. In the future, Simmons® will uphold the craftsmanship and excellent quality, and through the perfect integration of technology, art and nature, break through the application scenarios of mattresses, provide users with more personalized and diversified sleep solutions, and continue to create the dream sleep of the future world.

About Simmons®

I.Brand Story

As a brand included in the "Cihai" dictionary and explained as "a refined spring steel wire bed", Simmons® first entered Shanghai, China in the 1930s. Its unprecedented Western-style soft beds and dreamy sleeping experience swept across China. Since then, "Simmons" has become a household name in China.

People spend 1/3 of their day sleeping, so this 1/3 of life should be a kind of enjoyment. In 1870, Mr. Zalmon G. Simmons founded the Simmons® brand in the United States with his unique vision, and began to produce spring mattresses in 1876, rewriting the history of mattresses and human sleeping habits.

For more than 150 years, Simmons® has created numerous honors. It is the leader in the development of spring mattresses, the designer of sofa beds, and the first to be collected by the National Museum of American History. To this day, royal families in Europe, Asia and other countries, as well as luxury hotels above five stars around the world, all recognize that Simmons® mattresses have always been the hall-level mattresses in the hearts of celebrities around the world.

Adhering to the brand concept of "craftsmanship, dream of beautiful sleep", Simmons® has been committed to "creating a completely relaxing sleeping environment and providing a healthier and more comfortable sleep" for consumers. Simmons® has been continuously innovating. After nearly a century and a half of continuous innovation in machines, technology, and materials, as well as the pursuit of excellence and extreme craftsmanship, the quality of Simmons® has far exceeded the industry standards and has become a global model in the mattress industry, aiming to bring extraordinary sleeping experience to consumers.

Combining cutting-edge technology, fine craftsmanship and strict quality control, each Simmons® mattress has many features, including stylish and classic design, noble and gorgeous appearance, exquisite manufacturing technology, comfort and durability, and health and environmental protection. It is the best of the best mattresses. The legend never stops. As a pioneer in comfortable and extraordinary sleep, Simmons® will create the dream sleep of the future world.

II. Brand Information

You can log in to the Simmons® brand China official website to check product information