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Shenzhen's exhibition industry is booming and the exhibition economy has unlimited potential

2024-08-15

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Shenzhen, as the focus of the global exhibition industry, is experiencing a booming exhibition boom.



Shenzhen World Exhibition & Convention Center has been riding the wave of the times and has become a witness to the development of Shenzhen's exhibition industry with its international attitude. The Provincial High-quality Development Conference, the World Tunnel Conference, the Cultural Expo and the Cultural Power Construction Summit Forum... In the first half of the year alone, countless wonderful moments have taken place here, foreshadowing unlimited potential and possibilities.

As the shining pearl of Shenzhen's exhibition industry, Shenzhen World Exhibition & Convention Center is a platform, a bridge, a window, and a bond. Let us step into this exhibition world full of opportunities and feel its charm and vitality.

The unique geographical location provides ample space for the exhibition

Shenzhen World Exhibition & Convention Center is located in the Convention & Exhibition New Town area of ​​Fuhai Street, Bao'an District, close to Shenzhen Airport. It is located in the core area of ​​the Guangdong-Hong Kong-Macao Greater Bay Area, at the intersection of the Guangzhou-Shenzhen-Hong Kong Core Development Corridor and the East-West Development Corridor. Its unique geographical location has brought it a good resource agglomeration effect and huge development potential.

After the opening of the Shenzhen-Zhongshan Link, the location advantage of the convention and exhibition center has become more prominent, the radiation effect on the west bank of the Pearl River Estuary has been enhanced, and the scale and influence of Shenzhen exhibitions have been significantly expanded.

The Shenzhen Convention and Exhibition Center is a super-large convention and exhibition complex invested and constructed by the Shenzhen Municipal Government and operated by China Merchants Shekou and OCT Group. The first phase of the project covers an area of ​​1.2142 million square meters, with a total construction area of ​​1.6005 million square meters and an indoor exhibition area of ​​400,000 square meters.

The convention and exhibition center adopts an advanced "fishbone" layout and has 19 indoor exhibition halls, of which 16 standard exhibition halls adopt a single-story, column-free, large-span space design. One super-large exhibition hall covers an area of ​​48,000 square meters and can host special large-scale exhibitions such as air shows and yacht shows. The two multi-functional exhibition halls can host various conferences and large-scale events. The excellent exhibition hall facilities provide ample display space for various exhibitions.

Since the beginning of this year, high-level exhibitions such as the 2024 ITES Shenzhen Industrial Expo, the first Shenzhen International Artificial Intelligence Sanitation Robot Competition, the Huawei Partner Conference, the Cultural Expo, and the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show have been held one after another, covering multiple industries or fields such as industrial intelligent manufacturing, semiconductors and displays, tourism, agricultural products and ingredients. There are both "20+8" industrial exhibitions and consumer exhibitions for the general public.

It is understood that in the second half of the year, the number and scale of exhibitions in Shenzhen will continue to expand. Many large-scale exhibitions and events such as the China Hi-Tech Fair, Food and Drinks Fair, and Gift Show (Autumn) will continue to be held in the International Convention and Exhibition Center, injecting strong impetus into the construction of Shenzhen as an international convention and exhibition city.

Fuhai Subdistrict has taken many measures to ensure the smooth conduct of the exhibition

In recent years, Shenzhen has ushered in a "big year for exhibitions", with various exhibitions taking place intensively. This is inseparable from the strong support of the government and the powerful guarantee of Fuhai Street.

Fuhai Subdistrict has specially researched and formulated the "One-stop Approval Service Guarantee Implementation Plan for Shenzhen World Exhibition and Convention Center". The Key Task Office coordinates all subdistrict departments to centrally handle various administrative affairs of the exhibition and convention, ensuring that every link is carefully arranged and well-planned. In order to better implement the concept of embracing and integrating into the exhibition and convention, the Key Task Office will be fully stationed in the Convention and Exhibition Center to provide closer and stronger backing support.

In recent years, the Key Work Office of Fuhai Subdistrict has been dedicated to serving the exhibition and focusing on the city, promoting the integrated development of the exhibition and the city with an international perspective, focusing on implementing the state's guidelines, policies and regulations on the exhibition industry, and providing supporting services for the exhibition; assisting relevant departments in carrying out public management services such as urban management, traffic diversion, and security during the exhibition; coordinating and promoting industrial upgrading and economic development around the International Convention and Exhibition Center.

Coincidentally, in order to provide more intimate services to major exhibitions, the first community-level international volunteer service team in the district came into being in Fuhai. 70% of the volunteers are familiar with at least one foreign language and can provide exhibitors and visitors from all over the world with venue guidance, translation assistance, traffic diversion, simple medical services and other volunteer services. In addition, the Joint Party Committee of Shenzhen World Exhibition and Convention Center was officially established in July this year, which will aggregate the advantageous resources of all parties to promote the optimization of the exhibition area and inject "red kinetic energy" into the exhibition industry.

Under the strong support of Fuhai Subdistrict, 59 exhibitions and events such as the Provincial High-quality Development Conference were successfully held here, with a total exhibition area of ​​about 2.659 million square meters and more than 2.1 million visitors. In the future, Fuhai Subdistrict will continue to improve the comprehensive service level of the exhibition industry and do a good job in the coordination and support of the exhibitions, "ensuring that every exhibition can be held safely, orderly and smoothly."

Supporting facilities are continuously updated to provide the public with a colorful experience

At a time when the wave of high-quality development is surging, Fuhai Street, which is surrounded by major strategic deployments, not only attracts attention with its splendid exhibitions, but also its colorful leisure life is worth looking forward to.

Strolling along the Fuhai River, you will experience a relaxed and well-proportioned space, a three-dimensional and staggered trail system, clear water, green banks, and lush flowers and grass. In the evening, workers can take advantage of the evening breeze to go for a run after get off work to get rid of the "work smell"; when night falls and street lights gradually light up, residents can stroll along the Fuhai River after dinner to enjoy the beautiful scenery under the cover of the night.

Along the Fuhai River, people can also find a great place to spend quality time with their pets. In order to meet the residents' growing demand for parks, Fuhai Subdistrict built a pet park with an area of ​​about 2,500 square meters based on the pet-friendly concept, and renovated the Fuhai River pet campsite, setting up pet drinking water areas, pet toilets and other convenient facilities to create a "furry kids" exclusive campsite that is professional, interesting, safe and relaxing.

As the exhibition approaches, the Convention and Exhibition High Line Park is also full of joy. The crowds of people can check in at the 16 "box" exhibition halls that gather and display the "essence" of Bao'an's industry, culture, and scientific and technological innovation, or enjoy the open-air movies, band performances and other activities held from time to time in the sky camps at both ends of the park.

The supporting construction around the International Convention and Exhibition Center has been continuously updated, and a pattern of "one street, one river and one mall" has been initially formed. The "one street" - the Convention and Exhibition High Line Park has become a leisure check-in spot, the "one river" - the Fuhai River has a pleasant scenery, and the "one mall" - the Garden City Shopping Center has become the largest commercial center in the convention and exhibition area, providing more convenient and diverse service experience for residents in the area and exhibitors. A "new living room" for the city and a new urban business district have begun to take shape.

The unique geographical location, excellent hardware facilities, strong policy support, high-quality service level, and perfect industrial ecology... these advantages make Shenzhen the first choice for many exhibitions. As the shining pearl of Shenzhen's exhibition industry, Shenzhen World Exhibition and Convention Center is not only a platform for displaying products and technologies, but also a bridge connecting supply and demand and promoting cooperation. We sincerely invite friends from all walks of life to come to Shenzhen World Exhibition and Convention Center to participate in and visit the exhibition to discover new market opportunities and expand new business areas. At the same time, we also witness the unlimited potential of the exhibition center and create a bright future for the exhibition economy!

Written by: Southern Metropolis Daily reporter Pan Yingyu, correspondent Pan Mingshan and Cai Biyi