In the "Summer of Shanghai", the fashionable night economy commercial landmark is transformed into a "fashion trend curation space"
2024-08-15
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Picture description: Popular flash "fashion trend curation space" Source/provided by the interviewee (the same below)
Xinmin Evening News (Reporter Zhang Yuyun) What kind of chemical reaction will the combination of the night economy trendy commercial landmark and the young people's trendy online shopping community create? The first "Shanghai Summer" International Consumption Season is getting better and better, and "7+58+X" exciting activities have appeared one after another. As one of the 58 key activities of the business travel, culture and sports exhibition linkage, FOUND158 will create a one-month "fashion trend curatorial space" and cooperate with the well-known Shanghai Internet company Dewu APP to combine the two online and offline postures of young people into one and play together in the "summer".
It is reported that FOUND158 has innovated and integrated its business model to create a popular flash "fashion trend curation space", which opens its doors at 21:00 every Thursday to Sunday night. Consumers only need to spend 100 yuan to choose 3 shots to taste in the space and enjoy the music to their heart's content on this summer night.
It is worth mentioning that the "Fashion Trend Curation Space" also has a special limited edition. In the hot summer of August, FOUND158 crossed over for the first time and cooperated with the new e-commerce platform Douyin APP, which integrates authentic trendy e-commerce and trendy life communities, to bring together online and offline trendy groups. Every Saturday from 21:30 to 23:00, FOUND158 will open the "FOUND158|Douyin Hot Girl Party" for girls, using the fashion and trend attributes of FOUND158 to create an offline scene space for the electronic community.
The reporter saw at the scene that a corner of FOUND158 was surrounded by pink, with pink check-in walls, pink ribbons, and big pink bows... It was as if you were surrounded by sweetness in a second. Entering the space, the elements of Internet celebrities' check-in were everywhere. Lying on a pink lounge chair, listening to the music in a pink retro recorder, the beautiful check-in photos were full of vitality. It is reported that the pink atmosphere space will be the theme color of this event. The scene also set up a device full of American retro atmosphere to integrate online and offline.
Blogger SarahXu said that the atmosphere of the cross-border cooperation between FOUND158 and Dewu was very good. There were many participants on the scene, full of vigor and vitality. The musicians also brought wonderful performances, and the vigorous power of the new generation could be felt on the scene. Blogger Yuri believed that everyone's outfits were very fashionable and stylish. "I often come to FOUND158 to play. This is the first time I have participated in such a cross-border theme event. It feels very novel. I still feel that the atmosphere is very good when I come here again."
During the event, FOUND158 also launched the XING wine hot girl special blend, which is based on 158XING wine, added with soda water and pomegranate juice, and embellished with chili pepper. According to the relevant person in charge, XING is the abbreviation of Crossing in English, and also the Chinese pinyin "行", which symbolizes walking together and winning together with the city in the "Summer of Shanghai". This light wine is also a product specially customized by FOUND158 for the "Summer of Shanghai" International Consumption Season. The aroma of white magnolia in the wine introduces the fragrance of Shanghai City Flower, which makes people feel as if they are on the summer streets of Shanghai, feeling the romance and vitality of this city.
This event is also the follow-up event after the "158 Magic City Charming Eyes Watching World Football Event". During the previous European Cup, the mall and Guangzhou Julu Road Store creatively cooperated to launch the "Mr. Bao Shanghai Summer" series of afternoon tea sets at three price points, allowing more foreign friends to experience the Shanghai style and enjoy summer memories.
