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From August 9 to 11, the 2024 Xi'an Silk Road International Tourism Expo was grandly opened at the Xi'an International Convention and Exhibition Center. In order to build momentum for hosting the 3rd Loudi Tourism Development Conference, Shuangfeng Culture, Tourism, Broadcasting and Sports Bureau and related cultural and tourism enterprises participated in the exhibition, showing the full "Feng" flavor to visitors from all directions and attracting high popularity and attention.

With the theme of "Deepening Tourism Cooperation and Sharing a Better Life", this exhibition has built an important platform for tourism exchanges and cooperation along the Silk Road, as well as regional integrated development. The exhibition brings together special tourism resources and rich tourism products from all over the country. In addition to delegations from many provinces in China, the international exhibition area also welcomed exhibitors from Thailand, Germany, Poland, Iceland, Egypt, Malaysia and other places.

During the exhibition, Shuangfeng County displayed the cultural and tourism characteristics of Shuangfeng from multiple angles and in all aspects through the promotion of promotional materials, display of promotional billboards, and exhibition of cultural and tourism products. It promoted Shuangfeng County's family-themed study routes, intangible cultural heritage products such as Xiyan and Yongfeng hot sauce, Zeng Guofan's family letters (diaries), key chains, folding fans, bookmarks and other cultural and creative products, and special snacks such as Shuifu roasted fish. Dozens of tourist products attracted many tourists to stop at the booth, and people came to consult, buy, taste and communicate in an endless stream, allowing more people to understand Shuangfeng, walk into Shuangfeng, taste the special food, and appreciate the Hunan culture.

Through this exhibition, Shuangfeng’s local cultural and tourism resources were fully displayed, Shuangfeng’s characteristic cultural and tourism image was effectively spread, and the popularity and reputation of Shuangfeng’s cultural and tourism industry were further enhanced.