Song Yun is beautiful and her love story is touching! Chinese animation is on the rise again, and the movie "White Snake: Floating Life" won the box office championship on the Chinese Valentine's Day
2024-08-15
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Text/Peninsula Omnimedia reporter Huang Jingfei Photo/Peninsula Omnimedia reporter Wang Zhiqiang
In the box office battle during the Chinese Valentine's Day, the movie "White Snake: Floating Life" won the box office championship with its unique charm. Many viewers were deeply attracted by the beautiful pictures, the gripping plot and the affectionate performance. The Peninsula Film Group held two special viewing sessions at Qingdao CBD Wanda Cinema and Dashang Cinema (Hong Kong Middle Road). The audience not only witnessed the wedding of Xu Xian and Xiao Bai in the cinema, but the couples also unlocked the "One Life, One Life" limited red rope and received roses full of love, which created a full atmosphere.
Unlock the "Lifetime" limited red rope on site
As a work in the "New Legend" series of the three major series of "New Legend", "New God List" and "New Culture" of Light Chaser Animation, the "White Snake Trilogy" consisting of "White Snake: Origin" (2019), "White Snake 2: Green Snake Tribulation" (2021) and the latest episode "White Snake: Floating Life" is actually one of Light Chaser's most popular IPs. The story of the movie "White Snake: Floating Life" continues "White Snake: Origin", telling the story of Xiaobai finally finding Xu Xian, the reincarnation of A Xuan. After the two met on the Broken Bridge, they started a love affair. The journey of Xiaobai and Xu Xian running towards each other, accompanying each other through life and death and overcoming difficulties together has been praised by many viewers as "the most Chinese romantic story."
Qingdao Dashang Cinema (Hong Kong Middle Road) Film Show
Zhang Wenjia of Qingdao Dashang Cinema revealed that among the films released during the Chinese Valentine's Day this year, "White Snake: Floating Life", "Catching Dolls" and "Reverse Life" ranked in the top three at the box office. "White Snake: Floating Life" is a classic Chinese love legend that fits the traditional Chinese Valentine's Day very well. It is the third work in the "White Snake" series of Light Chaser Animation and has a high audience base. The movie "Negatives Make Positive" is also a love movie and has also gained a large number of couples and fans. As the main film of the summer season, "Catching Dolls" still has a bright box office performance, including the new film "Reverse Life". The audience is very enthusiastic about watching comedy movies. "In terms of scheduling, it is mainly composed of the four films mentioned above."
At the Wanda Film Viewing Event in Qingdao CBD, couples also unlocked the "One Life, One World" limited red string and received roses full of love. Many viewers praised the film after watching it, saying, "The scenes are uniquely beautiful in the style of the Song Dynasty, the love between Xian and Bai is very touching, there are many laughs and tears, the film viewing ceremony is full, and the atmosphere is sweet!" The scene where Xu Xian resolutely blew the flute to fight against Fahai for Xiaobai became one of the most tearful moments in the film. The audience said that the scene of "Xu Xian and Xiaobai's wedding" showed the ultimate romance of Chinese aesthetics that has been passed down for thousands of years through details. "Many shots that echoed "White Snake: Origin" are really touching. What Xiaobai didn't have time to say to A Xuan in her previous life, she said to Xu Xian in this life."
CBD Wanda Cinema movie viewing site
Presenting the Legend of White Snake from a modern perspective
Talking about the creative process, director Li Jiakai revealed: "White Snake: Origin is the starting point for Light Chaser to create the White Snake series, and now we are back to the starting point of creation, hoping to present the story of the White Snake from a modern perspective." Producer Yu Zhou said: "We hope to let the story of the White Snake continue to develop and evolve, and in the process reasonably integrate the aesthetics and values of modern people, just like Xu Xian's transformation from cowardice to bravery."
Last summer, "30,000 Miles from Chang'an", also produced by Light Chaser Animation, became a blockbuster of the period, and Li Jiakai was one of the main creators of the film. He said that "30,000 Miles from Chang'an" showed the audience a beautiful picture of the humanities of the Tang Dynasty, and in "White Snake: Floating Life", the audience will see the same moving fireworks of the Song Dynasty, "The main creators referred to "Along the River During the Qingming Festival" when creating it." In addition to the love line between Xiaobai and Xu Xian, the film's display of Song Dynasty culture has also been recognized by audiences of all ages. A parent said, "I took my children to watch "Chang'an for 30,000 Miles" last year to learn Tang poetry. After watching "White Snake: Floating Life", the film's display of Song Dynasty festivals and market scenes is also a vivid lesson in Song Dynasty culture." Some audiences still remember the unique Song Dynasty scenes in the film, "The bustling Song Dynasty market, the craftsmen performing stone-breaking performances on the streets, the stalls selling broken gold rice, and the peddlers moving goods, it's like watching a flowing "Along the River During the Qingming Festival." The film draws nourishment from Chinese traditional culture. It not only vividly presents the thousand-year-old elegance of the Song Dynasty, but also perfectly integrates the elements of the national quintessence of opera into the film's storyline.
Director Li Jiakai also revealed that the story of White Snake and Xu Xian has come to an end, and the next work of Light Chaser Animation will tell the audience the beautiful love between Nie Xiaoqian and Ning Caichen. In the ending "easter egg" of the movie "White Snake: Floating Life", the trailer of "Liao Zhai: Lanruo Temple" has also been released to the audience in advance.
Traditional culture shines in Chinese comics
In recent years, domestic animation production has made great progress in both technical level and production capacity. Major film companies have accelerated the layout of their own industrial chains, and also promoted the process of domestic animation IP towards more industrialized and refined operations. Industry insiders believe that for the current market, it is difficult to replicate the "Nezha"-style national hit, so it is better to first achieve a hit in the circle.
The successful IP developed by "White Snake: Floating Life" further strengthens the profound exploration of "love" and "righteousness" in the original work. While retaining the unique charm of the original IP, it adds more value to the animation itself. The fine production of the film shows the filmmakers' deep understanding and innovative interpretation of oriental aesthetics. It can be said that "Three Thousand Miles of Chang'an" and the "White Snake" series have transcended the limitations of the film and television adaptation of Chinese comic IP and the framework of traditional adaptation, and have constructed a film and television work that is both faithful to the original and rich in depth and breadth. There is still more room for domestic animation to break through the game and circle.
