SAIC Motors’ “Three-wing Flying Together” strategy enables SAIC Motors to meet diversified market demands
2024-08-15
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In the wave of globalization, the rise of Chinese brands has become a force that cannot be ignored. SAIC Motors is committed to promoting the globalization of Chinese brands with a unique attitude and firm belief. Recently, SAIC Motors announced its future development strategy, aiming to win wider market recognition through ultimate product quality and a youthful brand image.
The ultimate pursuit creates a high-quality automotive life
Since its establishment, SAIC Motors has always taken "creating high-quality automotive life for consumers" as its brand mission. SAIC Motors strives to achieve perfection in every aspect of product research and development, production and service, and wins the trust of consumers with excellent quality and excellent service. This pursuit of perfection is not only reflected in the hardware performance of the product, but also runs through every detail of brand building, giving the SAIC brand a more substantial spiritual meaning in social life.
Three wings fly together, enriching product series to meet diverse needs
In order to meet the diversified needs of different consumers, SAIC Motors is actively building a "three-wing flying" product layout of SUV+MPV+sedan. Among them, SAIC X7 and SAIC X3 are very popular in the third- and fourth-tier cities with their practicality, versatility and high cost performance; and the latest SAIC G05 has been fully upgraded in terms of intelligence, space, comfort and other aspects to meet the dual standards of family users and commercial needs. In addition, SAIC G01 and SAIC G01 F, as the "competitive products" of the brand, have attracted a large number of young and trendy car owners with their all-round performance and best cost performance.
Younger transformation gives the brand new vitality
Faced with the increasingly younger car consumer group, SAIC Motors actively embraces change and accelerates the brand's transformation to a younger one. Through innovative models such as creative linkage and cross-border cooperation, SAIC Motors continues to expand its brand communication channels and enhance its brand awareness and reputation. At the same time, it incorporates more sports and fashion elements into product design to make each model full of youthful vitality. This youthful brand image not only meets the aesthetic needs of young consumers, but also further enhances SAIC Motors' brand value and market competitiveness.
Independent innovation leads the transformation to intelligence and networking
SAIC Motors is well aware that to achieve brand improvement, it must adhere to independent original design, independent positive development, and independent innovation in technology research and development. In the future, SAIC Motors will continue to increase its investment in the fields of intelligence, networking, electrification, and sharing, and promote the development of brands and products to a higher level. At the same time, SAIC Motors will also actively pay attention to the preferences and needs of the core car-buying groups born in the 1980s, 1990s, and 2000s, and take brand rejuvenation and product rejuvenation as one of the important strategic directions to continuously enhance brand value and influence.
SAIC Motors is accelerating the globalization of Chinese brands with the ultimate pursuit and youth as its wings. In the future development, SAIC Motors will continue to uphold the brand mission of "creating high-quality automotive life for consumers", constantly innovate and surpass itself, and bring more high-quality, intelligent and fashionable automotive products to global consumers.
