Guangzhou Yuexiu: "Dream of Flying" leads the way, a fashion feast is about to begin
2024-08-15
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Text/Li Chunwei, reporter of Yangcheng Evening News, correspondent Zhan Pingping
Photo/provided by the correspondent
The 2024 China Liuhua International Fashion Festival will be held in August. Yangcheng Evening News all-media reporters learned on the 14th that the highlight of this fashion festival, "Dream of Flying·Drone Light and Shadow Feast", was recently staged in the picturesque Jiangwan New Town, Guangzhou.
On the evening of August 13, 500 drones took off, using the sky as a backdrop and light as a pen to draw 14 exquisite paintings of "Ancient Yue and Modern Show, Enjoy the Wonderful" in the night sky, and each frame was full of unique charm and creativity. This 15-minute flight show is a perfect fusion of technology and art, a double feast of vision and fashion, and a window for Liuhua Clothing to show its brand power and innovative spirit to the world.
It is reported that this fashion festival, with the theme of "Colorful Flower Shadow Fashion", showcases a unique fashion charm, further polishes the name card of "China's Famous Clothing Trade City", and enhances the international popularity and reputation of "China Liuhua".
It is reported that the 2024 China Liuhua International Fashion Festival high-speed rail promotion has officially started on August 9. The promotion covers three provinces, Hunan, Hubei and Guangdong, 24 cities including Guangzhou, Changsha and Wuhan, 50 high-speed rail stations and 442 LED advertising screens. From August 9 to August 29, the screen matrix will be broadcast in a loop, accurately radiating clothing buyers.
Relevant officials introduced that the latest data shows that the number of tourists received by the Pearl River cruise in 2023 has exceeded 4 million, ranking first in the country, demonstrating the strong appeal of Guangzhou as an international tourist city. With the arrival of the summer vacation in 2024, especially the official summer vacation of major colleges and universities, it is expected that the Pearl River cruise will usher in a new round of passenger flow peak during the summer travel season in August. In the hot summer, night cruises on the Pearl River have become a travel choice for many tourists and local residents. Against this background, the drone light and shadow feast carefully planned by the Liuhua International Fashion Festival has undoubtedly become a hot topic that attracts people to spontaneously check in, shoot and share, further enhancing the brand influence of Liuhua Clothing.
It is understood that the opening ceremony of the 2024 China Liuhua International Fashion Festival will be grandly held at the main venue (Hall 5, Sino-Soviet Friendship Building, Guangzhou Liuhua Exhibition and Trade Center) on August 20. After that, Guangzhou Baima Clothing Market, Guangzhou Liuhua Clothing Wholesale Market, Yima Clothing Plaza, Xindadi Clothing City, Hongmian International Fashion City, as well as Yangtze River International Clothing City, Diyi Avenue Clothing City, Xijiao Shopping Mall, Guang'an Clothing City, Fuli Clothing City, Jinxiang Underwear City, Mingzhu Clothing City, Jinhui Clothing City, Shengdu Foreign Trade Clothing City, Chengyihui, Xinghuan International Commercial Center, Spark 1926, Guangbai Department Store and other clothing festival venues will also successively hold various consumption promotion activities integrating food, accommodation, travel, entertainment and shopping.
The Liuhua International Fashion Festival is not only a visual feast, but also provides an excellent platform for local clothing companies to showcase their products and expand the market. The highlight of this event, the "Yuexiu Optimization" brand review and commendation work will also be carried out at the opening ceremony of the China Liuhua International Fashion Festival on August 20. This review will be carried out through a brand-new "four-in-one, six-unified" model, that is, the government, associations, markets, and merchants work together to achieve a comprehensive integration of subjects, standards, values, images, marketing, and management, so as to build a brand cluster of integrity, quality, and high competitiveness. By focusing on the latest trends and exquisite craftsmanship of Chinese clothing, it will promote exchanges and cooperation between upstream and downstream of the industrial chain and jointly promote the prosperity and development of China's fashion industry. At the same time, the successful holding of the event will also inject new vitality into the economic prosperity of Guangzhou and even the entire South China region.
