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In the long history of China's off-road vehicle market, the 212 brand has always been a shining symbol. It not only represents the glorious past of China's automobile industry, but also symbolizes the spiritual inheritance and cultural development. Today, under the leadership of Lu Yunran, the general manager of 212 Off-Road Vehicle Co., Ltd., the 212 brand is redefining the Chinese off-road vehicle market with a new attitude, and starting a journey full of challenges and opportunities.

Mr. Lu Yunran has a clear plan and deep understanding of the development of the 212 brand. He proposed that the development of the 212 brand will focus on the expression of off-road culture and spirit, and tell the Chinese people's own car brand story through the four keywords of responsibility, inheritance, exploration and breakthrough. The dissemination and deepening of this brand culture is the key to the success of the 212 brand.

In terms of product development, the 212 brand has launched a variety of models including three-door and pickup versions based on the WY platform. Mr. Lu Yunran said that these new products will be designed based on the real needs of users rather than simply changing the appearance. This user-oriented design concept will make the 212 brand products closer to the market and meet the diverse needs of consumers.

Mr. Lu Yunran also emphasized the flexibility and diversity of the 212 brand's pricing strategy. He believes that the pricing of off-road vehicles should reflect their technical content and brand value more than just the difference in configuration. This pricing strategy will enable the 212 brand's products to maintain high quality while also having a high cost-effectiveness, attracting more consumers' attention.

Under the leadership of Mr. Lu Yunran, the 212 brand is meeting the challenges of the market with a brand-new brand image and product strength. From the inheritance and innovation of brand culture, to the diversified development of product innovation, to the pricing strategy of technology content and brand value, the 212 brand has demonstrated strong development potential and market prospects.

With the launch of the new 212, we have reason to believe that the 212 brand will open up a new world of its own in the hardcore off-road market and contribute new strength to the development of China's off-road culture. The story of the 212 brand is a reflection of Lu Yunran's profound understanding and unremitting pursuit of the off-road spirit. It not only carries the past, but also foreshadows the future.

Under the leadership of Mr. Lu Yunran, the 212 brand will continue to explore and break through, and bring new vitality and hope to the Chinese off-road vehicle market with an innovative attitude. 212 Lu Yunran, this name, together with the 212 brand, will become the inheritor and promoter of the Chinese off-road vehicle industry spirit, leading the Chinese off-road culture to a more brilliant future.