news

In the current context of a large elderly population and rapid population aging, to achieve sustainable elderly care services, it is necessary to give full play to the fundamental role of elderly care finance. Xiamen International Bank Xiamen Branch fully implements the political and people-oriented nature of financial work, actively implements relevant policy requirements, and carefully builds a financial service system for the elderly, effectively alleviating "elderly care anxiety" and providing strong financial support for Xiamen's "elderly care".

Strengthening elderly-friendly services in the hall. Xiamen International Bank Xiamen Branch has strengthened elderly-friendly services and configurations in terms of functional zoning, equipment and facilities, and visual elements of business outlets. The rate of configuration of love windows, love seats, barrier-free passages or equivalent functional facilities is 100%; strengthening the consultation, guidance and service allocation of hall service personnel to improve the level of barrier-free services; creating distinctive elderly-friendly services based on the differences in the needs of elderly customers, such as configuring elderly-friendly book shelves in the "New Financial Public Cultural Space" of Xiamen Nanhu Branch and Xiamen Direct Branch, and holding warm-hearted silver-age care theme activities to let elderly customers enjoy a better life.

Xiamen International Bank Xiamen Branch provides heartwarming financial services to elderly customers

Deeply cultivate the "You Ran" brand for the elderly customer group. Xiamen International Bank Xiamen Branch provides multiple life benefits to eligible elderly customers by promoting the exclusive "You Ran Card" and special elderly retail wealth products, and carries out a variety of "You Ran helps to enjoy life" theme activities around high-frequency consumption scenarios to provide "one-stop" elderly financial services for elderly customers. As of the end of June 2024, it has served more than 30,000 local elderly customers. In addition, the bank flexibly uses the "re-loan" policy to provide preferential loan interest rate support to eligible enterprises, reduce corporate financing costs, and accurately drip-irrigate the development of Xiamen's elderly care industry.

Deepen the joint construction of government, banks, schools and society. Since the beginning of this year, Xiamen International Bank Xiamen Branch and Xiamen University for the Aged have held cultural co-construction and pension financial service activities, and officially launched the "You Ran Club" of Xiamen University for the Aged; successively signed co-construction agreements with district-level universities for the aged and Xiamen Association of Retired Teachers to expand the "circle of friends" of neighbors; linked up with the community to carry out financial consumer protection publicity and education activities, explaining to the elderly group financial knowledge such as prevention of telecommunications network fraud, prevention of illegal fund-raising, deposit insurance, etc., to improve the elderly group's anti-fraud awareness, and won high recognition and wide praise from the elderly group.

Xiamen International Bank Xiamen Branch actively participated in the anti-illegal fund-raising train publicity

(The above pictures are provided by Xiamen International Bank and authorized to China Finance for use)