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212 Off-Road Vehicle Co., Ltd.: Rebuilding the glory of off-road with an independent brand

2024-08-14

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In the glorious history of China's automobile industry, the 212 off-road vehicle is known as the legend of Chinese off-road vehicles for its unique historical status and excellent performance. Today, 212 Off-Road Vehicle Co., Ltd. announced the full return of this classic brand as an independent brand, marking a new chapter in China's off-road vehicle industry.

Since its official launch in 1966, the 212 off-road vehicle has become a banner in the Chinese off-road vehicle market with its "three high advantages" of high passability, high ease of use and high reliability. It is not only widely used in the military field, but also has become a "dream car" in the minds of many people. As time goes by, the 212 off-road vehicle has gradually faded out of people's sight, but its profound cultural heritage and unique brand image have left a deep impression in people's hearts.

In recent years, with the rapid development of China's automobile industry and the intensification of market competition, 212 has also ushered in new development opportunities. Beijing Automobile Manufacturing Plant decided to upgrade the 212 series from a model to an independent brand and established the independently operated "212 Off-Road Vehicle Co., Ltd." to carry all the intellectual property rights of the 212 series products.

The 212 brand is currently the only car brand named after a number. Lu Yunran, general manager of 212 Off-Road Vehicle Co., Ltd., said in an exclusive interview with the media: "We operate the 212 brand as a whole company in the hope that we can launch more 212 brand models in the future, explore more off-road vehicle culture, and create a brand that represents Chinese off-road vehicles to the world."

In order to adapt to market changes and consumer needs, the new 212 has undergone a comprehensive upgrade and transformation in product design. The new 212 retains the classic square shape and tough lines, while incorporating modern design elements and a sense of technology. The family design language of one arch, two circles, three horizontals and four verticals is highly recognizable and shows a strong visual impact. The body still maintains the shape of a "square box", and the large-size wheels and ultra-high ground clearance ensure its strong passability.

While upgrading its products, 212 Off-Road Vehicle Co., Ltd. is also committed to brand reshaping. The retention of the new 212 air defense lights is even more eye-catching. It not only provides additional lighting for the vehicle, but also supports a variety of expansion functions, which can bring a different new experience to players. The ingenious fusion of traditional classics and modern design is shown in the new 212, indicating that it will become a new benchmark in the off-road field.

As the 212 brand launch conference on June 6 approaches, we have reason to believe that the 212 brand will open a new chapter in China's off-road with a new attitude. 212 Off-Road Vehicle Co., Ltd. is welcoming the best opportunity with a new attitude and bringing new vitality to the hardcore off-road market. Let us wish 212, this car that has been loved by generations.Chinese Communist PartyWith the same memory, this national treasure brand that has grown with the Republic can overcome all obstacles and move forward in the new market environment.

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