2024-08-14
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According to the latest report from Daily Interactive Big Data, in the second quarter of 2024, China's mainland smartphone market showed obvious signs of recovery. Huawei continued to lead the market share in first-tier and new first-tier cities, while Xiaomi won great favor among young consumer groups.
The report shows that Xiaomi's market share in the 18-24 age group reached 21.19%, an increase of 2.96% from the previous quarter. Users in this age group have relatively scattered choices of mobile phone brands, and Xiaomi's leading advantage is particularly prominent.
vivo and OPPO are the most popular brands among the 25-34 and 35-44 age groups respectively.
In terms of city level distribution, Huawei continued to maintain its dominant position in first-tier cities and new first-tier cities, and vivo also achieved a slight increase.
It is worth noting that OPPO's market share in second-tier and lower-tier cities is particularly significant, making it the dominant brand in these markets.
In addition, with the introduction of new technologies such as foldable screens and AI models, the market share of Samsung and Meizu in various cities has also shown an upward trend.