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As of August 10, the total box office of the 2024 summer movie season finally reached 9 billion yuan, and the summer season is more than halfway through. Compared with the 20.6 billion box office created by the strongest summer season in history in 2023, this summer's box office performance is unusually sluggish. While the box office momentum is insufficient, many viewers also reported that ticket prices are more expensive this year, and the "19.9 yuan" low-priced movie tickets are almost extinct. In addition, the quality of the film has not been recognized by the public. There are more than 10 summer movies that have been scored, but there are no works with a score of more than 8 points (the score comes from Douban).

On August 18 (this Sunday) at 14:30, Zhenguan BOOKS invited young director and screenwriter Zhao Meng and young film director Zhang Yizhe to talk about why this year's summer movies did not perform well. This event is the third event brought to you by Zhenguan BOOKS's cultural friend of the month, Qujiang Galaxy Bay. The previous two events received a warm response. The audience was immersed in the vast galaxy of human civilization under the explanations of experts in various fields and spent a fulfilling and meaningful afternoon. In the next few weeks, Zhenguan BOOKS and Qujiang Galaxy Bay will also carry out multiple activities in the fields of history, literature, etc., and we hope that friends who are interested will actively participate.

This year, most of the imported films in theaters are IP derivatives. From the box office response, it can be seen that the appeal of traditional strong IPs is no longer as strong as before. Compared with the popular "Fengshen Part I" and "All or Nothing" in the summer of 2023, the discussion in the summer movie market in 2024 is obviously insufficient. The lack of "blockbuster" is an important reason for the poor box office performance.

Among the movies currently showing in theaters, "Catching Dolls" leads with 2.8 billion yuan, while Happy Twist, which was a hit as soon as it was released, was questioned as "letting Chinese movies go to hell." During the same period, "Silent Killing" followed closely behind, becoming the only two summer movies to exceed 1 billion yuan. Compared with the same period last year, a large number of domestic films have emerged with realistic themes. In addition to works such as "Catching Dolls" that focus on family fun, the science fiction comedy "Safe Escape from the 21st Century" has shown a polarized evaluation phenomenon after its release. The historical spy film "Decryption" has received multiple hot searches thanks to Liu Haoran's "sudden" appearance. The realistic theme "Reverse Life" is waiting for the audience's judgment...

At a time when film and television works are springing up like mushrooms after rain, film and television people have repeatedly mentioned the "film and television winter" in the media. Faced with the unpredictable audience demand and the unusually sluggish summer movie market this year, we gathered at Zhenguan BOOKS this Sunday to listen to film and television people interpret the 24th summer season.

Event Time

August 18 (Sunday)

14：30 —— 16:30

Activity Fees

Number of participants

50 people

↓Click on the mini program below to participate in the registration↓

(The number of places is precious, please arrive on time)

(Please select "Takeaway" when placing an order)

Guest Introduction

Zhao Meng

Young director and screenwriter. His directorial works include feature films such as "Homeland Where the Heart Is" (selected for the 18th Beijing International Experience Film Week), "Green Train Sonata", "Marathon Promise", "Love Beyond Time", "Dumplings Across the Silk Road" (tentative title); micro-film "Heroism" (nominated for the Best Film Award at the 3rd International Micro Film Festival). His screenwriting works include the movie "Love Beyond Time", the TV series "Trainee Policewoman", the movie "Heavenly Harmony", the micro-film "Heroism", and the large-scale TV series "White Deer Plain".

Zhang Yizhe

Young film director, studied at the Directing Department of Beijing Film Academy, director of Shaanxi Film Association, founder of Xi'an 21 Circle Film and Television Culture Media Co., Ltd. Focuses on film script writing and film directing. His representative work "Modern Bathhouse" has been shortlisted for domestic and international film festivals many times and won awards. The film project "Kite" was shortlisted for the 2023 First Surprise Film Festival Genre Film Lab Annual Project and won the 2023 Golden Rooster Venture Capital Conference Top 30 Special Attention Project.

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