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Southern Finance Omnimedia reporter Li Jinping reports from Shenzhen

Six out of every 10 purchases are made at night, and the mall's sales from 18:00 in the evening to closing time at 22:00 account for more than half of the day's total sales. These "counter-common-sense" figures come from the latest survey report of the Ministry of Commerce.

A nighttime consumption trend represented by "late night snacks" is quietly changing people's consumption habits. Even the newly crowned Olympic champions are among them. When Fan Zhendong went to Paris to eat in the early morning on the day he won the championship, he was joked that he was influenced by the late night snack culture in his hometown of Guangzhou.

Which city has the strongest late-night economy? The Greater Bay Area is indeed on the list. In 2023, the TOP100 list of China's nighttime economic prosperity released by the ByteDance Urban Research Institute included all nine cities in the Greater Bay Area, with Guangzhou, Shenzhen and Dongguan in the first echelon, Foshan, Huizhou and Zhongshan in the second echelon, and Zhuhai, Jiangmen and Zhaoqing in the third echelon.

This year, cities in the Greater Bay Area such as Shenzhen and Guangzhou have introduced new measures to stimulate the night economy. Behind the competition among many cities, nighttime consumption is accelerating its shift from eating and drinking to entertainment. At the same time, cultural and tourism products such as performances and exhibitions, which are popular among young consumers, also need to be further updated.

According to iMedia Consulting data, the scale of China's nighttime economy has grown rapidly since 2015 and is expected to reach 50 trillion yuan in 2024.

From eating and drinking to playing