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Sohu Entertainment Special Report (Zhuang Zixiu/Text)

In previous years, the summer season was a battleground for success, but this year it seems a bit sluggish. This sluggishness is reflected both in the number of new dramas released and in the popularity of the dramas.

Taking the favorite costume dramas of the summer season as an example, several were broadcast this year, but few of them were good enough. "The Four Seas with the Same Name", "Young Man on a White Horse Drunk in the Spring Breeze" and "Ice and Snow Ballad" all fell short of expectations.

Some people attribute the reason to the bad schedule, because it coincided with the Olympic Games that attracted national attention. However, if so, the "Journey to the West: Strange Stories of the Tang Dynasty" which was broadcast at the same time and was a minor hit might not agree.

Industry insiders say that the release date is indeed important for TV dramas. The timing of broadcast and the techniques of scheduling all affect the popularity of a drama, but it is more of a icing on the cake. The best "release date" still depends on the content.

Therefore, whether "The Willow Boat" and "The Prosecutors", which were promoted after the Olympics, can boost the summer season that is about to end, depends on the appeal of their stories.

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