Watch the “spicy” chat丨The second-hand market is hot, would you go to Taobao to “find bargains”?
2024-08-14
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"I use the coupons that others don't use just right; I exchange and buy and sell all kinds of blind boxes, celebrity peripherals and small cards; I buy a 95% new mobile phone at a low price and it plays games smoothly without getting hot..." In recent years, with the upgrading of consumer awareness and the promotion of environmental protection concepts, the sale and trading of idle items has become the choice of more and more consumers, including electronic products and daily necessities. At the same time, as many consumers switch back and forth from "buyers" to "sellers", the second-hand trading market is becoming increasingly hot.
According to data released by a second-hand platform, the average daily GMV (gross merchandise volume) has exceeded 1 billion, and the number of users has exceeded 500 million, of which 43% are users born after 1995. In 2023, the scale of second-hand e-commerce transactions will reach 548.65 billion yuan, a year-on-year increase of 14.25%; the number of users will be 580 million, a year-on-year increase of 25.26%. More and more consumers are active in "Taobao" and "picking up bargains" on second-hand trading platforms.
The consumer concept of "buy new, not old" is being changed by the rise of the second-hand market. From being embarrassed to buy second-hand to "Hey, I found a treasure again this time", it reflects that today's consumers can spend and save, and have fun and make money.
Consumers who are used to buying second-hand items often turn into second-hand sellers to “recover their losses” and reduce their losses. Some users who like to buy second-hand items will first browse on second-hand trading platforms before purchasing items. “Sometimes you can find something that is 90% new, and the price is half of the new one, which is cost-effective and convenient.”
Today's hot topic is here: Do you shop or find bargains on second-hand platforms? Come to the comment section and chat~
