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Reporter Wen Menghua, Editor Chen Junjie, China Business News

Starbucks is undergoing important senior-level personnel changes.

On the evening of August 13, Starbucks announced that Brian Niccol has been appointed chairman and CEO, and he will take up his new position on September 9, 2024. At the same time, Starbucks Chief Financial Officer Rachel Ruggeri will serve as interim CEO until the appointment takes effect; Starbucks Board Chairman Mellody Hobson will become the lead independent director.

“We are thrilled to welcome Brian Niccol to Starbucks. His extraordinary career speaks for itself. He is a culture carrier who brings a wealth of experience and a proven track record of driving innovation and growth. Like all of us at Starbucks, he understands that a great customer experience is rooted in a great partner experience,” said Mellody Hobson. “Our Board is confident that he will be a transformational leader for our company, our employees and everyone we serve around the world.”

According to a Starbucks announcement, Brian Niccol currently serves as the chairman and CEO of Chipotle. Since becoming CEO in 2018, Brian Niccol has changed Chipotle. His focus on talent and culture, brand, menu innovation, operational excellence, and digital transformation has set new standards for the industry and driven significant growth and value creation. Under his leadership, Chipotle's revenue nearly doubled, profits increased nearly 7 times, and stock prices rose nearly 800%, while increasing wages for retail team members, expanding benefits, and strengthening culture.