Colorful Guizhou visits Xiamen to explore the path from "selling wine" to "selling lifestyle"
2024-08-13
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Xiamen, August 13 (Xinhua) -- The "Colorful Guizhou Style Qian Liquor China Tour" Zunyi-produced famous liquors enter Xiamen for promotion and industry chain investment promotion activities were held in Xiamen on the evening of the 12th. Using liquor as a medium, an exchange and cooperation platform was built to promote the connection between distributors, supermarkets, corporate groups, e-commerce and liquor companies, expand marketing channels in all directions and at multiple levels, and jointly explore new paths for the transformation from "selling liquor" to "selling lifestyles."
Since the beginning of this year, Zunyi City has organized a series of activities such as wine-restaurant linkage, wine-tourism integration, and famous wine festivals around the main theme of "transforming from selling wine to selling lifestyles". The publicity and promotion activities for the famous and high-quality liquors in the Zunyi production area have explored the upgrading of scenes and models; and continued to build new scenes for the consumption of famous liquors in the Zunyi production area, providing convenience for consumers to purchase high-quality and low-priced famous liquors.
Wang Xinguo, president of the China Liquor Circulation Association, said that the sauce-flavored liquor market is currently undergoing profound changes, with the penetration of sauce-flavored liquor continuing to increase, and more consumers accepting the quality style and value of sauce-flavored liquor. The continued holding of this promotion activity is precisely the market-oriented practice of Zunyi City in transforming "selling liquor" to "selling lifestyle".
He said that as the China Liquor Circulation Association, it will continue to support Zunyi in promoting the famous and high-quality liquor produced in Zunyi across the country or the world, provide support for Zunyi's transformation from "selling liquor" to "selling lifestyle", and jointly build a better new life.
Leaders of the China Alcoholic Beverage Circulation Association visited the booth of Guizhou Zhenggong Wine Group Co., Ltd. (Photo courtesy of Zunyi City)
Chen Yuejin, member of the Party Leadership Group and second-level inspector of the Xiamen Municipal Bureau of Commerce, said that he believes that through this promotion activity, Xiamen and Zunyi will further strengthen exchanges and cooperation in the liquor industry, promote mutual benefit and win-win results in resource sharing, market development, brand building, etc., and jointly promote the prosperity and development of the economy and culture of the two places.
Cao Mingfeng, deputy mayor of Zunyi Municipal Government, said that the successful holding of the series of activities of Zunyi's famous liquor entering Xiamen will lay a solid foundation for closer economic and trade cooperation between the two places in the future. She invited the guests to attend the "Chishui River Valley September 9th·The Second Zunyi (International) Sauce Liquor Festival" held in Zunyi in September this year, and to have a "wine romance" appointment together.
Zeng Hong, deputy director of the Guizhou Provincial Government's Shanghai Office, believes that the Guizhou Wine Tour of China coming to Xiamen is an intersection of the Fujian and Guizhou strategies, a meeting of fine wines and teas, and a two-way journey between "Colorful Guizhou" and "Poetic Xiamen".
Zheng Xianqiang, president of the Zunyi Liquor Industry Chamber of Commerce, is a descendant of Zheng Guangxian, a famous "uncrowned brewing master" who has devoted his life to the sauce-flavored liquor industry. He has a particularly strong sense of mission for the inheritance of sauce-flavored liquor. In an interview with a reporter from China News Service at the promotion meeting, he said that the association has always adhered to the "three persistences", namely, to persist in spreading the sauce-flavored liquor culture, to persist in doing difficult but correct things, and to persist in being a long-termist. This trip to Xiamen will surely help the further inheritance of sauce-flavored liquor in various parts of China and the practice of the new path of transformation of Zunyi-produced liquor from "selling liquor" to "selling lifestyle".
In his opinion, transforming "selling wine" into "selling lifestyle" is not only an important issue in the integration of wine and tourism, but for the branding of liquor itself, the cultivation of lifestyle is also an important carrier for the brand to gain a high-end foothold and a future marketing trend.
That night, the Zunyi Investment Promotion Bureau and the Municipal Culture and Tourism Bureau respectively introduced the liquor industry chain investment promotion and liquor tourism boutique routes at the meeting; relevant leaders awarded plaques to the "Zunyi Production Area Famous Wine House" Xiamen Station Undertaking Entity and the Zunyi Production Area Famous and High-quality Liquor Promotion Ambassador. Before the meeting, Cao Mingfeng led the relevant persons in charge of Zunyi's famous and high-quality liquor enterprises to visit various relevant key enterprises in Xiamen for exchanges and discussions, and reached a consensus on deepening multi-field cooperation, sharing development opportunities, and working together for mutual benefit and win-win results.
This event was guided by the China Alcoholic Beverage Circulation Association, and co-organized by the Zunyi Municipal Government, the Guizhou Provincial Department of Commerce, the Guizhou Provincial Investment Promotion Bureau, and the Guizhou Provincial Government Office in Shanghai, with the theme of "The fragrance of Guizhou wine meets the Ludao, and the sauce-flavored Zunyi toasts to the world."
Source: China News Network
