Shoplazza and Mobvista XMP join hands to create a new chapter in cross-border e-commerce intelligent marketing
2024-08-13
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As cross-border e-commerce competition becomes increasingly fierce, efficient and accurate marketing strategies have become the key for merchants to break through. Recently, Shoplazza, a leading cross-border e-commerce independent station SaaS service platform, announced that it has reached a deep strategic cooperation with XMP, a one-stop cross-channel intelligent delivery tool under Mobvista. The two parties will jointly provide cross-border e-commerce merchants with a full-chain solution from advertising creation, material management to intelligent delivery, helping merchants achieve a double leap in marketing efficiency and effectiveness.
Work together to solve merchants' pain points and usher in a new era of intelligent marketing
In response to the challenges commonly faced by cross-border e-commerce merchants, such as heavy pressure on product testing, cumbersome advertising plans, scattered data and difficulty in expanding sales, Shoplazza and XMP have joined forces to strike with precision and tailor a series of efficient solutions for merchants.
Unified data aggregation and efficient analysis to facilitate decision-making
Through XMP's unified data aggregation function, merchants can centrally view all media advertising data such as Facebook, Google, TikTok, Kwai, etc. on one platform, easily grasp advertising performance, and quickly locate profitable products and advertisements. No need to worry about scattered data, directly analyze the recycled data, quickly lock in hot products, provide strong data support for merchants, and help make accurate decisions.
AI intelligent delivery and automatic optimization to improve ROI
XMP's AI intelligent delivery function has brought unprecedented convenience and efficiency to merchants. The AI assistant can automatically increase the budget, adjust the price, and add materials for high-ROI ads in batches to ensure that the ads continue to obtain stable traffic and maximize the benefits of popular products. At the same time, it provides a variety of AI automatic advertising optimization strategy templates such as advertising stop loss, anti-theft, automatic labeling, notification reminders, restart advertising, automatic price adjustment, etc. Even novice pitchers can easily get started and achieve continuous optimization of advertising effects.
Centralized management of materials and precise positioning to improve efficiency
In order to solve the problem of cumbersome material management, XMP provides a solution for centralized labeling management of materials. Merchants can classify materials through custom labels, accurately locate and quickly find attractive elements. In addition, XMP also supports labeling management of TikTok Shop influencer materials, helping merchants to accurately identify the starting elements of popular influencer materials through material label data analysis, and provide inspiration and direction for subsequent material optimization. Centralized online unified management of materials not only improves the utilization rate of materials, but also greatly improves the efficiency of team collaboration.
Batch create ads, efficient product testing, and accelerate the incubation of hot products
In order to further improve the efficiency of ad creation and product testing, XMP supports the batch creation of multi-account ads. Merchants can combine multiple accounts, multiple regions, multiple directions and multiple creatives at one time to quickly generate multiple ad plans without manual operation one by one. At the same time, the function of reusing templates to generate ads with one click makes ad creation simple and fast. Templates can be shared by the team, which greatly improves the team's work efficiency and helps merchants quickly test out hot products.
The strategic cooperation between Shoplazza and XMP marks a solid step forward in the in-depth cooperation between the two parties in the field of cross-border e-commerce intelligent marketing. Both parties will work together to provide more efficient, intelligent and comprehensive marketing solutions for cross-border e-commerce merchants, helping merchants stand out in the fierce market competition and achieve rapid business growth. In the future, Shoplazza and XMP will continue to deepen cooperation, constantly explore innovation, and inject new vitality and momentum into the cross-border e-commerce industry. (Xianning News Network)
