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In the post-epidemic era, the global economy is generally under pressure, and the real economy is facing many challenges. In such an environment, Jianghan Road, as a cultural landmark of Wuhan, has bucked the trend with a unique cultural vitality, showing remarkable resilience and innovation.

A "new" bookstore popular among young people

"The front flower building is connected to the back flower building, and it leads straight to the main road of Xinsheng. Cars and horses are like shuttles and people are like weaving, and singing and playing never stop late at night." This poem "Hankou Bamboo Branch Poems" written in the early years of the Republic of China describes the prosperous scene of Hankou Road a hundred years ago. A hundred years later, Jianghan Road has attracted countless tourists and citizens with its rich historical heritage, diverse cultural activities and innovative business model, and has become an important source of power for urban recovery and development in the post-epidemic era.

"Jianghan Road in Wuhan is one of the top ten pedestrian streets in China." Zhang Jun, general manager of Wuhan Financial Street Group Zhongtian Yucheng Commercial Management Co., Ltd. (hereinafter referred to as "Zhongtian Yucheng"), said in an interview with The Paper (www.thepaper.cn) recently, "Wuhan is the city with the most universities in China, with a long history and full of innovation and vitality. Jianghan Road, the commercial center of Hankou, becomes a gathering place for young people on weekends and holidays."

What is particularly noteworthy is that as the first store of Shanghai Sanlian READWAY in Central China, READWAY, which opened on Jianghan Road in Wuhan three years ago, has now become a beautiful landscape on Jianghan Road. It has not only attracted many well-known brands to settle in, but also brought new experiences and enjoyment to citizens and tourists through a series of colorful cultural activities.

"After READWAY opened, people born in the 1990s and 2000s all liked it very much. While enjoying the cultural feast, young people can also absorb the latest popular information." Zhang Jun said, "This also shows that Wuhan's talent quality foundation is still here. College students are willing to come to this comprehensive cultural space to 'cleanse their souls'."

As a refined lifestyle brand of Shanghai Joint Publishing Company, READWAY relies on Joint Publishing Company's rich cultural heritage and IP copyright, integrates online and offline content and brand resources, focuses on young people and families aged 18-35, provides precise cultural content and consumer services, and takes on the responsibility of being "the spiritual home of young people in a great country and the source of urban trend culture". It is committed to becoming a youth cultural consumption brand with Chinese cultural characteristics, distinctive attitudes and values.

Joint operation in adversity has yielded fruitful results in the past three years

READWAY, located on Jianghan Road, was jointly created by Shanghai Sanlian Bookstore and Zhongtian Yucheng. Although it is not the first in the country, it is "the most successful model" in the words of the relevant person in charge of Shanghai Sanlian Bookstore.

“Shanghai Sanlian Bookstore is a traditional publishing house, but its genes have always been ‘innovation’. We hope that the upstream and downstream of the industry chain can do

One is to connect readers and authors more closely. Step by step, we are constantly exploring the business model. "The person in charge of Shanghai Sanlian Bookstore told The Paper, "We admire the excellent support given to us by Financial Street Zhongtian. We also think that our development can be divided into several stages. Wuhan is the place where we can truly complete the transformation of the industrial chain and form a profitable model for the bookstore sector."

It is understood that Wuhan Financial Street Group is a state-owned enterprise under Jianghan District, Wuhan City. It is based on the strategic positioning of "urban construction and operation service provider", focusing on the three main business sectors of comprehensive construction, professional operation and functional services, and insists on promoting "urban renewal" with "industry-city integration" and building a "happy city" with "future communities". Zhongtian Yucheng belongs to the asset operation sector of Wuhan Financial Street Group. It is a professional state-owned platform business management company, which currently operates and manages nearly 300,000 square meters of commercial assets throughout Jianghan District.

According to Zhang Jun, in 2020, through government investment promotion, Zhongtian Yucheng invested more than 30 million yuan and successfully introduced Shanghai Sanlian READWAY's "first store in Central China" to the century-old Jianghan Road.

"Since its opening on April 23, 2021, although it has continued to be affected by the COVID-19 pandemic and market fluctuations, the project's popularity has not diminished, and three years of joint operation have yielded fruitful results." Zhang Jun said, "READWAY holds more than 100 themed cultural activities every year, including new book sharing sessions, cultural lectures, and festival celebrations, to continuously accumulate young people's creative power and expand regional influence. Sanlian Plaza has an average daily passenger flow of more than 50,000, a cumulative passenger flow of more than 3.2 million within the project, cumulative sales of more than 320 million, more than 100,000 private domain community members, an average of more than 300 online and offline linkage activities per year, and more than 180 million exposures across the entire network. It is a concrete manifestation of young people's love and pursuit of trends, creativity, and quality culture."

Zhang Jun pointed out that as a well-known cultural brand at home and abroad that inherits the red gene, the introduction of Sanlian has far-reaching significance for the patriotic education of young people. Sanlian's rich resources and advanced business philosophy have greatly helped the READWAY project, and the cooperation of the project has also promoted regional cultural exchanges between Wuhan and Shanghai. "Through cooperation, we have been able to introduce more high-quality cultural resources and activities, which not only provides citizens with a high-quality reading space, but also becomes a platform for cultural exchange and collision." Zhang Jun said.

We look forward to working together to further expand other brand formats

It is understood that the two sides plan to further cooperate in the future.

"Moving into the 3.0 era of cultural industry, we look forward to working hand in hand with Sanlian to continue exploring new paths and models for the digital transformation of Sanlian projects, and deeply extending Sanlian's other brand formats, such as Sanlian Community Bookstores, Sanlian Cultural Hotels, etc., to bring quality life closer to the general public, provide consumers with better quality and more personalized services, and assist in the creation of Wuhan International Consumer Culture and Art Pilot Demonstration Zone, and establish a more trendy and youthful brand commercial landmark. At the same time, taking the Sanlian project as a cultural demonstration benchmark, linking with other cultural industry projects such as the former site of the Hankou Yangtze River Bookstore, we will fully explore and revitalize the spiritual nourishment of red resources, plan and lay out the patriotic education position in Jianghan District, continuously expand the regional influence, enhance the regional cultural soft power, and lay a solid foundation for Jianghan District's cultural benchmark projects, to achieve symbiosis and win-win results between social benefits and business operations." Zhang Jun said.

Talking about the future plans of Financial Street Group and Zhongtian Yucheng, Zhang Jun said: First, relying on the resource endowment of Jianghan, while consolidating the dominant position in traditional fields, we will continue to layout strategic emerging industries that meet market demand, strengthen capital operation, deepen reform and innovation, continuously improve competitiveness, and strive for more market development opportunities. Second, accelerate the integration of resources in various functional service sectors to improve overall operational efficiency. Innovate investment and financing models, establish diversified financing channels, tap potential opportunities, and make funds generate greater value. Third, continue to stimulate innovation vitality, actively "go global", benchmark first-class learning, learn from experience, and solve development problems. Implement the talent-strengthening enterprise strategy, layout talent alliances around the industrial chain, and accelerate the formation of a pattern of "gathering talents with production, promoting production with talents, and integrating production and talents".

"In the future, we will build a full industry chain of asset management and operation based on the corporate development pattern of 'taking digital management services of state-owned assets as the core foundation, urban supporting commercial upgrading services as the development direction, and urban function smart innovation services as the responsibility and mission'. Actively explore the blue ocean of asset management and financial investment fields to achieve iterative upgrades of business models. Through precise investment decisions, refined asset management, innovative use of financial instruments, and an intelligent operation service system, we will give full play to the advantages of core resources, build a large-scale, professional, asset-rich, image-rich, and more mature market-oriented operation platform for state-owned assets, comprehensively improve the quality of urban life and economic vitality, and build a more prosperous and harmonious urban appearance." Zhang Jun said.