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In March this year, the Douyin Mall App was launched on Android platforms such as Xiaomi, Huawei, OPPO, and vivo app stores. This is the first time that Douyin e-commerce has launched a comprehensive independent e-commerce platform outside the Douyin App. Recently, Douyin officially launched the iOS version of this app. Let's explore this app together.

User Experience

When you log in to the homepage of the App, you will have a familiar feeling - it's like opening Pinduoduo. In addition to the functions that an online shopping app should have (shopping cart, order information, logistics notification, etc.), it also retains the function of "scrolling Douyin". Opening the "Video" column is like opening the Douyin App. For users who often watch short videos, everything is so familiar.

Everything is so familiar

If I were to summarize it in one sentence: In essence, the Douyin Mall App is the Douyin App with the homepage replaced by a shopping channel. Even their system settings are similar.

The shopping cart function has a separate entrance and is placed in the bottom navigation bar of the App. It can also automatically send message reminders to users when the price of goods drops, reminding users to place an order.