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In today's era of rapid digital development, the Internet insurance industry is constantly innovating and changing to meet the increasingly diverse and sophisticated needs of consumers. Recently, the Internet insurance agency platform "Ant Insurance" has once again upgraded its "Golden Selection" insurance service and launched a comparison function for popular insurance products on the Internet. So what exactly does this function do for the platform and consumers?

In the past, when consumers were choosing insurance products, they had to face many insurance products, which often made them feel dazzled and difficult to choose. As a result, some consumers chose products that were not suitable for them, and finally they could not fully play the protection function. In the face of this problem, it is difficult to achieve it by simply improving consumers' professional knowledge. As a service provider, some positive solutions should also be provided, such as Ant Insurance's Gold Selection Service.

What does the online popular insurance comparison function refer to? It is understood that Ant Insurance has initially established an industry insurance product library, which includes more than 2,000 popular insurance products on the market. With the information of these popular insurances, professional and in-depth comparisons can be made, and the results of the comparisons can be presented to consumers directly. Consumers can then directly see the differences between the selected products and these popular insurances in terms of coverage, cost-effectiveness, insurance threshold and other dimensions.

In fact, Ant Insurance's "Golden Selection" service has been widely praised before this upgrade. The products that can be selected for the "Golden Selection" are strictly screened by the Ant Insurance platform based on five dimensions: insurance threshold, coverage, cost-effectiveness, service claims and company operations. They are all insurance products with excellent comprehensive competitiveness.

At present, there are a total of 88 insurance products selected for Ant Insurance's "Golden Selection" through comparison across the entire network, covering more than 50 sub-insurance categories, meeting consumers' demand for various popular insurance types, such as the highly-anticipated million-dollar medical insurance and the best-selling million-dollar medical insurance on the platform, "Good Medical Insurance·Long-term Medical Insurance (Flagship Edition)", which was selected after comparison with 39 long-term million-dollar medical insurances across the entire network, with the characteristics of "0 deductible" and "longest guaranteed renewal for life".

In addition, according to the "2024 Golden Selection Service Semi-annual Report" released by Ant Insurance, in addition to long-standing products such as million-dollar medical insurance, the number of savings insurance policies such as increasing whole life insurance and pension annuities, which have been popular recently, has also increased significantly among Ant Insurance's Golden Selection products.

From the perspective of the platform, the continuous upgrading of Ant Insurance's "Golden Selection" service means that there are higher requirements for product selection standards. The products that can be selected must be more outstanding. At the same time, as the coverage of "Golden Selection" products continues to expand, it can better meet the market's more diversified insurance needs. From the perspective of consumers, Ant Insurance has once again upgraded its "Golden Selection" insurance service and launched a comparison function for popular insurance on the entire network. The most direct value is that when taking out insurance, you can understand the differences between products more directly, comprehensively and objectively, greatly reducing the threshold for product selection.

Of course, what is more important is that from a long-term perspective, while products are constantly upgraded, the improvement of high-quality services such as Ant Insurance's "Golden Selection" will help consumers easily choose products that suit them, which can truly and fully exert the insurance's protection function.