Able to work on the land and use the Internet, new farmers plant the seeds of dreams for the booming rural economy | My Dream, My City
2024-08-13
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Changsha Evening News Omnimedia Reporter Liu Pan Intern Chen Dan
Promoting the comprehensive revitalization of rural areas calls for talents and cultivates talents. In recent years, more and more young people have planted the seeds of their dreams in their hometowns and harvested a "fruitful life". From cities to fields, they have shown their talents in the vast world, helped the development of industries down to earth, led the villagers to increase production and income, and added infinite vitality to the vast countryside.
Young people rely on technology to sell vegetables
National Youth Pioneer of Rural Revitalization, Hunan Youth Talent, Changsha Class C High-level Talent... Under the layers of "halo", Liu Yang, general manager of Changsha Yongrun Food Trading Co., Ltd., still calls himself a "vegetable seller."
In 2011, Liu Yang, who was still a junior in college, received an admission letter from the University of London. "Maybe I was destined to start my own business," Liu Yang said. It was at that time that she learned that Changsha had introduced a series of preferential policies to support college students' entrepreneurship, and she couldn't help but wonder if she could do something for her hometown and herself.
By chance, she learned that a large enterprise was looking for a vegetable distribution solution, and that the company's vegetable supply system had basically realized information-based operations. "More than a decade ago, the Changsha vegetable distribution market was still at the stage of relying on recommendations from acquaintances to match each other. I saw great potential for the development of the agricultural product circulation market." Liu Yang thought about it over and over again for three months, and finally gave up going abroad and founded an information-based vegetable distribution company in Huangxing Town, Changsha County.
"In the early days of starting a business, it was like a blank sheet of paper." In order to understand customer and market needs, she and her team visited companies door to door, learned about market conditions, and learned management experience. Since young people are returning to their hometowns to develop agriculture, they cannot just follow the traditional "old path." After becoming familiar with the basic process, Liu Yang plans to "become a new type of professional farmer, with hoes and seeds, as well as technology and ideas."
Young, digital, and professional have become the keywords for Liu Yang to lead the team. "In the past, when encountering pests and diseases, there were only some old-fashioned thinking and practices, and more of them were to do our best and leave the rest to fate. After the harvest, the sales method was also relatively simple. Now we will arrange technical training for new employees and large cooperative growers, from scientific planting to food safety, and the quality of fresh vegetable delivery services. Only those who meet the assessment standards can take up the job."
13 years later, Liu Yang has achieved the goal of over 100 million yuan in revenue, and has also used her youth to prove that there is a lot to be done in the vast countryside. "Previously, Changsha issued the 'Rural 8 Measures' to help rural industry talent revitalization, focusing on agricultural industry leaders, new professional farmers, rural skilled talents, science and technology commissioners, and various types of talents returning to their hometowns to start businesses, and proposed support policies in terms of identification, training, services, and other aspects." She said that in addition to policies, the government has also implemented many learning opportunities for everyone.
Now, her company has not only provided more than 500 jobs for local farmers, but also promoted the development of the surrounding 50,000 mu of vegetable industry. "The high-quality development of agriculture requires the participation of more ambitious young people." Liu Yang said that she will always stick to the entrepreneurial road of agricultural product supply chain, hoping that through her own efforts, she can lead more young people to join the industry and break everyone's perception of the vegetable selling industry.
Returning to hometown to start a business, new hope grows in the fields
Hunanese people love spicy food, and a bowl of stir-fried pork with peppers is full of Hunan flavor. However, Hunan peppers are planted in spring and harvested in summer, and are mainly on the market from May to September. The supply is scarce in autumn and winter. How to solve this problem?
In 2012, He Xiaozhen, a Ningxiang native, resigned from a listed company and returned to her hometown, Huaminglou Town, where she and her husband Xiao Shenglan founded Ningxiang Lameijiaotian Agricultural Technology Co., Ltd. and began to devote themselves to researching pepper cultivation techniques in autumn and winter.
In the early stage, the couple did not make smooth progress because they had too little planting experience. "So we went to other places to learn from others, and went to Shouguang, Shandong, Hexian, Anhui, Zhanjiang, Guangdong, Sanya, Hainan, etc., to learn the pepper cultivation methods in different regions, and then improved them according to the climate characteristics of our area." He Xiaozhen said that through year-by-year experiments, they have mastered the local autumn and winter pepper planting technology, and also began to innovate and develop early spring pepper regeneration cultivation technology, filling the local pepper supply gap in Changsha from November to April of the following year, and driving the local autumn delayed pepper planting area to exceed 5,000 mu.
Although the pepper planting technology in autumn and winter has been solved and the yield has increased, once the pepper market is bad, they cannot be sold no matter where they are sent, and sales become a new problem. So the couple opened a live broadcast room in the 110-acre pepper garden to share the daily life of pepper planting with netizens. Now their social media account has 100,000 followers, and they will insist on live broadcasting for 8 hours every day.
"By changing the spring planting and summer harvesting of Hunan peppers to autumn planting and winter harvesting, the product price will be better, the added value of the land will be increased, and the enthusiasm of the villagers to farm will also be increased." Looking back on her experience of returning to her hometown, she, who has been named one of the top ten "leading geese" of Changsha rural young talents and a good young person who is positive, innovative and entrepreneurial in Changsha, feels that it is not easy to engage in agriculture. "You must be willing to endure hardships to have long-term development." But she has never regretted returning to her hometown to become a "new farmer."
As the pepper business grows bigger and bigger, He Xiaozhen, who loves this land deeply, also has more expectations - "I hope to work together with excellent planting companies to make more high-quality agricultural products from Changsha go abroad."
