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As new ways of playing and new scenes continue to emerge, the cultural and tourism markets in many parts of the country continue to release vitality.

In the hot summer, rafting tourism in Lushan County, Pingdingshan, Henan Province continues to heat up. Rafting tourism has not only driven local people to join the rafting service industry, which has a stable income every month, but also brought the local "food, accommodation and travel" to the forefront, promoting the overall improvement of the local tourism consumption market.

Kurosawa Ming, Party Secretary of Yaoshan Town, Lushan County, Henan Province: On weekends, the town's more than 40 homestays and more than 600 farmhouses are basically full of tourists. Some farmers can sell thousands of roasted chickens in one rafting season, and it also drives the sales of agricultural products such as mountain products. Now the tourism consumption brought to our town every day is nearly 10 million yuan.

Since the beginning of the summer vacation, Puzhehei Scenic Area in Qiubei County, Wenshan District, Yunnan Province has launched a series of activities such as paddle boarding, water fights, and sunrise viewing. In particular, the scenery on a hot air balloon is cool and romantic, and is well received by tourists. As the hot air balloon continues to rise, the tourists on board also gain a sense of peace and tranquility in the beautiful scenery.