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Traditional business models are increasingly unable to meet people's diverse and personalized needs. In the new era, consumers pay more attention to convenient and fast consumption procedures, a wide variety of product choices, and a comfortable and pleasant shopping experience. Against this background, the Internet's penetration rate has further increased, application scenarios have gradually broadened, and the third-party payment platform system has gradually matured, making online shopping gradually become an important part of people's daily lives. The rapid development of international logistics has provided a realistic guarantee for cross-border e-commerce, allowing goods from various countries to be circulated globally, allowing people to enjoy high-quality products from all over the world at home.

Data analysis of China's cross-border e-commerce import and export scale

Data shows that the import and export scale of China's cross-border e-commerce has been growing in the past five years. It grew rapidly in 2019-2020. The growth rate has slowed down in the past two years, but the overall scale is still increasing year by year. The import and export scale in the first three quarters of 2023 reached 1.7 trillion yuan. iiMedia Research analysts believe that global trade activity continues to rise, external demand shows signs of recovery, and Chinese companies are expected to continue to improve. The development of the economic environment has led to a strong demand for imported products in China, so the import and export scale of cross-border e-commerce will continue to grow.

Data analysis of Chinese cross-border e-commerce users' purchases