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Recently, the State Council issued the "Opinions on Promoting the High-quality Development of Service Consumption". It proposed to stimulate the vitality of improved consumption such as culture, entertainment, and tourism. The "Opinions" clearly stated that it would promote the integrated development of business, travel, culture, sports, and health, enhance the experience and interactivity of projects, launch various types of special tourism products, and support the development of integrated formats such as "music + tourism", "performance + tourism", and "events + tourism".

According to the Shanghai Cultural Tourism Industry Research Institute, the popularity and traffic of various new cultural tourism products in the market are constantly reaching new highs, which is due to the acceleration of cross-border integration and the continuous integration of resources. As the complex needs of the market gradually increase, the trend of cross-border integration of business, travel, culture, sports and exhibitions has become more apparent. Only by constantly breaking the boundaries of the integration of culture and tourism industries, breaking the boundaries of the integration of cultural tourism industries and consumer markets, and providing more diversified, personalized and interactive tourism experiences, can we have the opportunity to attract more tourists and improve the quality and added value of tourism.

Every city has its own summer "consumption mark". The "Shanghai Summer" International Consumption Season is a new IP for the city's summer consumption promotion activities launched by Shanghai for the first time this year. Since its launch a month ago, Shanghai has seen a number of "explosive" cultural and tourism products: "Sunrise at the Seaside in Lingang" swept social media, "Museum Wonderful 'Meow' Night" activities showed a large flow of cute pets, the Paris Olympics promoted new forms of watching games, and the summer market set off a night tour boom among citizens... Through a series of innovative business travel, cultural and sports exhibitions that integrate consumption scenarios, Shanghai provides a new cultural and tourism experience for citizens and tourists who gather in Shanghai and enjoy Shanghai, and promotes a new wave of urban consumption with high-level activities and high-level services.