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As the last round of fireworks bloomed over the Stade de France, the Chinese sports delegation's dream-chasing trip to Paris ended perfectly with 40 gold, 27 silver and 24 bronze medals, creating the best results in overseas competitions! In this globally watched sports feast, Serta not only supported the TEAM CHINA Chinese national team with practical actions and provided solid logistical support for the national team, but also successfully linked the brand with smart sleep solutions through a series of innovative measures, leading a new trend in the home furnishing industry.

Serta sponsors sleep supplies to help the Chinese national team pursue their dream in Paris

On the eve of the Chinese sports delegation leaving for Paris, Serta Mattress announced that it had officially upgraded to the "exclusive supplier of smart sleep solutions for the Chinese national team." This move not only highlights Serta's leading position in the field of smart sleep, but also provides Chinese athletes with professional and scientific sleep protection.

As the exclusive supplier of smart sleep solutions for the Chinese national team, Serta Mattress has injected more smart elements and technological content into its brand through this cooperation. This identity upgrade not only enhances Serta's competitiveness in the smart sleep market, but also further enhances its brand image in the minds of consumers. Through this cooperation, Serta has successfully linked its brand closely with keywords such as intelligence, technology, and professionalism, laying a solid brand foundation for future market expansion.

In order to help the Chinese national team athletes to go to Paris in the best condition, Serta Mattress actively responded to the call of the national team and sponsored a batch of refreshing sleep supplies, which were specially airlifted to Paris in early July. This batch of supplies includes Serta box mattresses, Serta gel pillows and Air cool cool skin-friendly summer quilts, etc., aiming to provide high-quality sleep guarantee for Chinese athletes during the intense preparation and competition period. Serta mattresses use unique "cooling and sleep-aiding black technology" to effectively reduce the body temperature of athletes in high temperature environments, helping them to quickly recover their physical strength and meet every challenge with a fuller mental state.

Serta sheep checks in at Paris landmarks to convey brand warmth

To further expand the brand influence, Serta Mattress also sent "Cute Pet Ambassadors" to check in at Paris landmarks. Serta's mascot "Serta Sheep" shuttled between the Eiffel Tower, Arc de Triomphe, Seine River, Bourbon Palace, City Hall and other iconic attractions in Paris, and shared what he saw and heard in Paris through social media platforms. This creative move not only demonstrated the Serta brand's respect and love for Parisian culture, but also narrowed the distance between the brand and consumers through interesting interactive methods, and conveyed the smart, comfortable and healthy life concept advocated by Serta Mattress.

Join hands with world champion Tian Liang to invite "angel users" to experience new smart products

At the same time, Serta Mattress also invited diving world champion Tian Liang to serve as the smart sleep experience officer and jointly launched the "Angel User Plan", inviting "Angel Users" across the country to experience the new iComfort smart bed. The plan aims to invite customers from all over the country to visit Serta stores to experience the outstanding performance of the latest iComfort smart bed. As an angel user of the Serta smart bed, participants can not only enjoy the ultimate comfort experience brought by the smart bed, but also have the opportunity to win a super-value cash discount award. As the initiator of the plan, Tian Liang personally shared his experience of using the Serta smart bed, encouraging more consumers to pay attention to and try smart sleep products. This event not only provides consumers with the opportunity to get close to Serta's smart products, but also further enhances the brand's market influence and reputation.

Serta's innovative marketing leads the new trend of smart sleep

The 17-day event in Paris, France in 2024 is not only a sports feast, but also an excellent stage for brand marketing. Serta mattresses have successfully attracted the attention of consumers with precise marketing strategies and innovative cooperation models. Through a series of initiatives such as sponsoring the Chinese national team, upgrading the status of a smart sleep solution provider, checking in at Paris landmarks, and world champion Tian Liang launching the Angel User Program, Serta not only provides solid backing support for the Chinese national team, but also sets a benchmark image in the field of smart sleep worldwide. In the future, Serta will continue to uphold the brand concept of "customer-oriented and pursuit of excellence", continuously innovate products and services, and bring consumers a better sleep experience.