How to leverage new media to create a new textile landscape? This forum explores the development path of the textile industry
2024-08-12
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Zhong Yao, correspondent of Chao News Client
In this era full of innovation and change, the power of new media is like a surging wave, impacting various industries, and the textile industry is no exception. So, how should the textile industry use the powerful engine of new media to open up a new pattern? On the afternoon of August 11, as one of the sub-events of the 2024 Haining China International Home Textiles (Autumn) Expo, the "Leveraging New Media to Create a New Textile Pattern" Home Textile Live E-commerce Theme Forum and Fabric Internet Celebrity Award Ceremony discussed this in depth to find new directions and breakthroughs for the future development of the textile industry.
Image provided by Haining China Textile City
The global textile industry is undergoing a profound transformation of digital transformation and intelligent manufacturing. As an important part of my country's textile industry, the textile industry cluster is a strong engine of economic growth. At the same time, the booming e-commerce, especially the live streaming model, has become an important driving force for the development of the dual-circulation economy and an important force in promoting economic transformation and upgrading. In recent years, Haining has firmly grasped the opportunities for the development of the digital economy, strengthened the construction of the e-commerce live streaming ecosystem, and promoted the development of live streaming e-commerce in the home textile and fabric industry.
Image provided by Haining China Textile City
How to seize the opportunity of the development of the digital economy and jointly promote the transformation and upgrading of the textile industry cluster towards high-end, intelligent and green directions is a major issue faced by home textile companies and textile brands under the new situation and new challenges. The theme forum was hosted by Li Hongwei, the person in charge of the live broadcast base of Haining China Home Textile City, and three guests were invited to share their live broadcast practical experience and personal insights: Xu Shuiping, founder of Roland Home Decor, Zhou Huifeng, founder of Buyancheng, and Lv Qinfeng, founder of Butch Simple Life.
At the forum, three guests focused on the theme of "Leveraging new media to create a new textile landscape". They exchanged ideas, shared experiences, and sought common development from the three dimensions of "How traditional home textile companies can leverage new media to break out of the circle", "How textile brands can leverage new media to break through and be reborn", and "How to lead dealers to get better orders through new media". They deeply discussed the changes in the industry landscape and the challenges facing the industry, allowing everyone to clearly see the huge potential and unlimited possibilities of new media in the textile industry, while bringing new path choices and thinking to the textile industry and corporate digital operations.
The live broadcast of fabric art brought together many talents, injecting new vitality into the communication and promotion of the textile industry. The event also awarded awards to industry promotion ambassadors, new media pioneer stores, and outstanding institutions that incubate new media transformation, and invited representatives to share their experiences and insights.
Helping Industry Promotion Ambassadors
New Media Pioneer Store
Incubate excellent institutions for new media transformation
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