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The annual "China International Import Expo" is approaching. As the world's first national-level expo with the theme of imports, the China International Import Expo has been successfully held for six sessions under the guidance of the goal of "getting better and better", and has reaped numerous fruitful results.

What new surprises will the seventh CIIE, which will be held in early November, bring to the world? What new products, new concepts and new achievements will bloom in the "Four-Leaf Clover"? The reporter recently interviewed a number of foreign-funded enterprises. Behind their active preparations for the CIIE, foreign companies have shown greater confidence in the development of the Chinese economy and a firm determination to deepen their presence in the Chinese market.

New and old friends are fully prepared for the exhibition

Sun Chenghai, deputy director of the China International Import Expo Bureau, introduced that the seventh CIIE will be held in Shanghai from November 5 to 10 this year. So far, the exhibition area signed for this exhibition has exceeded 360,000 square meters, and more than 150 companies have signed contracts for seven consecutive years.

In the minds of many exhibitors, the CIIE is like a window and a bridge. While showing the strong resilience and vitality of the Chinese economy to the world, it also builds a bridge for more exhibitors to share the opportunities of China's huge market.

This year marks the sixth consecutive year that Boston Scientific has participated in the CIIE. From a "first-time customer" to a "returning customer" and then to a "regular customer", the company has witnessed the growth of the CIIE "circle of friends" and shared the opportunities of China's open market and the development of the times.

At this CIIE, Boston Scientific will display more than 80 innovative products on a 600-square-meter booth, demonstrating its growing technological innovation in the medical industry and contributing to the realization of the goal of a "Healthy China".

"The CIIE is a platform for China's high-level opening up to the outside world and plays an important role in building a global innovation ecosystem." Dabo, vice president of Boston Scientific China, is very much looking forward to continuing to discuss innovation, openness and cooperation with local partners from all walks of life at this year's CIIE, striving to build an innovation and development chain with the large Chinese market as the fulcrum, integrating Chinese innovation into the global ecosystem, and jointly expanding the market pie in the "two-way rush" of "the world entering China" and "China going to the world."

As a "full-time student" of the CIIE, Fonterra is also actively preparing to participate in the 7th CIIE, and "sustainable development" remains an important theme of its exhibition. According to reports, Fonterra is expected to bring nearly 20 innovative products, including new products that support nutritional support for healthy aging.

For Fonterra, the CIIE is not only an opportunity to showcase new products and enhance its brand, but also an important platform to demonstrate its roots in the Chinese market and its commitment to long-term development. Relying on the CIIE, Fonterra will continue to expand business opportunities in China, strengthen innovation investment, and achieve steady growth.

"The CIIE is an important platform for promoting China's high-level opening-up, which is very encouraging. Fonterra is full of confidence in the future of the Chinese market. We will work side by side with partners from all walks of life to create a healthier and more sustainable future for China and the world." said Zhou Dehan, CEO of Fonterra Greater China.

This year, Silver Fern Farm will also appear at the CIIE for the seventh time. On this grand "stage", Silver Fern Farm has always been committed to turning exhibits into commodities, sharing grass-fed red meat products with Chinese consumers in a more convenient and diverse way. Recently, Silver Fern Farm has launched new product sales in Douyin live broadcast room and Xiaohongshu store, and will start Douyin store live broadcast and invite experts to live broadcast during the seventh CIIE, so that the audience can experience the atmosphere of the CIIE firsthand and enjoy the convenience of online ordering of the same products as the CIIE.

The debut of the "new friends" is also highly anticipated. Reporters learned that in the business exhibition, Mitsubishi Corporation and other Fortune 500 companies will participate for the first time, and Nippon Paint and INVISTA in the new materials area and Aptiv and Alstom in the transportation field will sign contracts for the first time, which will be a witness to the continuous expansion of the CIIE's "circle of friends".

This year marks the 11th year that sports lifestyle brand lululemon has entered mainland China, and it is also its first time to participate in the CIIE. The company will focus on the exhibition theme of "Feeling First" to tell the brand's history in China, while showcasing innovative products in various categories and sharing the wonderful story of actively building vibrant communities in China over the past decade.

"As a national exhibition in China, the CIIE has a world-renowned influence. We are honored to attend this 'Eastern Rendezvous' with friends from all over the world." Calvin McDonald, the company's global CEO, said that the CIIE will not only provide Lululemon with a new international display stage with unique influence, but also create new possibilities for sincere connections with more Chinese consumers. "We will take this opportunity to convey our firm commitment to further invest and deepen our presence in the Chinese market, and empower more Chinese consumers to pursue a better future full of happiness with innovative clothing, footwear and other products and services."

Continue to develop in China

As an important platform to promote China's high-level opening-up, the CIIE has made exhibitors deeply feel the "strong magnetic force" of the Chinese market. Especially after witnessing the CIIE getting better and better, more exhibitors have become more confident in deepening their presence in the Chinese market.

Since participating in the CIIE, Boston Scientific has achieved the goal of "turning exhibits into commodities" one after another, and a total of 16 innovative products have been approved in China. "The increasingly successful CIIE has shown us China's firm determination to advocate high-level opening up, and the strong 'magnetic attraction' released by an open China, which has strengthened our confidence and determination to invest in China." Dabo, vice president of Boston Scientific China, said that China is the world's second largest medical technology market, with unparalleled scale, flexible and agile supply chain and a booming innovation ecosystem. At present, Boston Scientific's first production and manufacturing base in China is under intensive construction in Lingang, Shanghai. It will become an important part of Boston Scientific's cultivation of new quality productivity and promotion of high-quality development of the medical industry ecosystem.

"In the future, medical devices produced here will be supplied to the local market in a more timely and stable manner, laying a solid foundation for us to deepen our development in China," said Dabo.

This year marks the seventh consecutive year that Johnson Controls has participated in the CIIE. In the view of Johnson Controls Asia Pacific President Lang Zhiwen, the CIIE has become a window for China to build a new development pattern, a platform to promote high-level opening up, and an international public product shared by the world. "More and more multinational companies and investors use the CIIE as a link to deepen their presence in the Chinese market and share development opportunities."

Since the exhibition, the CIIE has brought hundreds of potential customers to Johnson Controls, with new orders every year. "As a platform for China to promote high-level opening up, the CIIE has sent us a signal that China will adhere to opening up and continue to support economic globalization, which is very encouraging." Lang Zhiwen introduced that thanks to the growing "spillover effect" of the CIIE, Johnson Controls has continued to bring intelligent, digital, green and innovative products in the field of building technology and the concept of sustainable development of buildings and cities into the Chinese market for many years, and has developed customized solutions that enable advanced manufacturing and help green development in various scenarios of smart cities in combination with local needs.

Lang Zhiwen said that the Chinese market is one of the most important markets for Johnson Controls. After entering the Chinese market for nearly 30 years, Johnson Controls has witnessed China's achievements in the process of modernization and its growing global influence. At the same time, the Chinese market also provides Johnson Controls with huge growth potential. "We have been working closely with Chinese partners, not only to bring our advanced technologies and solutions to the Chinese market, but also to carry out joint development and innovation. We look forward to establishing a closer cooperative relationship with the Chinese government and enterprises to achieve common development and prosperity."

Looking forward to the company's future development in China, Lang Zhiwen said confidently: "In the future, Johnson Controls will always fulfill its long-term commitment to the Chinese market, adhere to green innovation, serve the local market, gain insight into the needs of various industries, enhance R&D and manufacturing capabilities, and widely connect with industry partners to jointly build an intelligent, digital, and sustainable smart building and urban industrial ecosystem, jointly promote the green transformation of China's smart buildings and cities, and achieve the 'dual carbon' goal."

■ Our reporter Wei Qiao