Postal Savings Bank of China supports old-for-new exchange to bring new vitality to consumption
2024-08-12
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"I finally bought the car I wanted. The auto consumer loan from Postal Savings Bank of China is really great." Recently, Ms. Cao traded in her car, which she had been driving for many years, for a new one. The auto consumer loan provided by the Qiandongnan Branch of Postal Savings Bank of China helped her pay the remaining balance smoothly, allowing her to get the new car as she wished.
Promote consumption and stimulate vitality. Postal Savings Bank has thoroughly implemented and promoted large-scale equipment renewal and trade-in of consumer goods, and introduced various measures to vigorously support the "trade-in" of consumer goods - carrying out special work on "trade-in" of automobiles, holding offline special tasting sessions for "trade-in" for car owners in need, and providing full-process services for car replacement; carrying out "trade-in" activities for consumer goods with e-commerce, local leading merchants, shopping malls, and dealers. As of the end of June this year, Postal Savings Bank has held more than 200 offline special tasting sessions for "trade-in" of automobiles; the number of customers participating in the "trade-in" business of automobile installment exceeded 1,000, and the loan amount of related business was 154 million yuan.
Connect with government and enterprise institutions to launch financial policies
Postal Savings Bank proactively connects with local government departments and high-quality enterprises to launch a consumer goods "trade-in" financial policy, and jointly launches more than 10 new energy vehicles and high-quality durable models with OEMs, supporting special car purchase financial subsidies, and timely adjusting the maximum car loan issuance ratio. In addition, it also carries out joint publicity of the "trade-in" subsidy policy with brands such as BYD, SAIC Volkswagen, and FAW Toyota, so that financial policies can better reach and serve consumers.
The Hunan Branch of the Postal Savings Bank of China organized branches in various cities to actively connect with local bureaus of commerce and automobile circulation associations to effectively combine government policies, OEM policies, and interest subsidy policies; adjusted the minimum down payment ratio for auto loans to zero, and formulated relevant financial service plans according to local conditions; through the "Auto Zone" activity column of mobile banking, it focused on promoting "old for new" models, and superimposed the "Rural Plus Mail Purchase Car Season" promotion to better meet the car replacement needs of car owners.
Strengthen consumption support in key areas
Postal Savings Bank of China has strengthened financial support for consumer credit in key areas, launched relevant financial service initiatives in home appliances, automobiles and other fields, and optimized financial services.
"I didn't expect that I don't need to pay extra interest when buying home appliances with a Postal Savings Bank credit card. I can pay monthly and reduce one-time large expenditures. This policy is really favorable." With the arrival of the hot summer, Ms. Yan's air conditioner at home has been used for many years, and the cooling effect is not very good. She plans to go to the mall to replace two new air conditioners. Ms. Yan said that after using the Postal Savings Bank credit card to shop in installments, her financial pressure has been relieved.
In the field of home appliance consumption, the Hunan Branch has linked up with the leading appliance sales brands in Hunan to launch a credit card "trade-in" merchant installment marketing promotion. During the promotion period, visitors to designated offline stores of JD.com and Suning in Hunan Province will have the opportunity to enjoy "0 installment interest" and installment discounts. The Guangdong Branch has launched 0 interest and 0 handling fee installment discounts for home appliance "trade-in", and the province will invest more than 50 million yuan in preferential funds.
In the field of automobile consumption, the Linyi Branch of the Postal Savings Bank of China in Shandong Province, in cooperation with several dealerships including Linyi Taihua Toyota Motor Sales and Service Co., Ltd., has launched preferential car purchase activities such as "trade-in for old", "low-interest loans", "factory gifts upon entering the store", and "replacement subsidies", providing consumers with "one-stop" financial services such as online application for automobile consumer loans and quick processing of car loans, to meet the financial needs of urban and rural residents for car purchases.
Exclusive activities stimulate the demand for "replacement"
BYD, SAIC Volkswagen, FAW Toyota... In the new energy vehicle carnival exhibition area of the Qingdao Branch of the Postal Savings Bank, there are endless exhibition cars on display, and many mainstream automobile brands have set up booths here. Focusing on the "old for new" of consumer goods, the Postal Savings Bank has launched various exclusive activities to fully mobilize customers' willingness to "trade in old for new" and promote consumption vitality with the power of finance.
In Qingdao, Shandong, the 2024 "Postal Savings Bank Qingdao Branch" New Energy Vehicle Carnival was held at the International Expo Center. The car carnival invited the latest new energy models of more than 20 automobile brands and some models on the list of new energy vehicles going to the countryside to be displayed, and selected high-quality local car companies in Qingdao to participate. The on-site car purchase price was lower than the daily car purchase price in the store and the "old for new" subsidy was launched, building a cost-effective car purchase platform for consumers.
Postal Savings Bank also launched the "Taobao Trade-in for Old Products, Enjoy Postal Savings Installment Discounts" activity. Customers who purchase designated "trade-in for old products" physical items at the Taobao "Postal Savings Bank Credit Card Installment Trade-in" activity venue and choose to pay in installments with Postal Savings Bank credit cards will have the opportunity to enjoy related full-reduction activities.
