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How do century-old brands break through the circle and attract young consumers? This summer, more than one Shanghai time-honored brand has given the answer, which continues to heat up the "Shanghai Summer" International Consumption Season.

8 time-honored brands collaborate with "Love and Producer"

This summer, the century-old Yu Garden brand once again chose to collaborate with the producer of the popular game IP Love and Producer.

From August 8 to September 1, eight time-honored brands under Yuyuan Culture and Catering Group jointly launched a 69-yuan limited edition joint package with Love and Producer. Consumers who purchase the joint package will be randomly given an authentic peripheral laser card.

Yuyuan Time-honored Brand and Love and Producer launched a joint package to attract young consumers.

The reporter of The Paper noted that many time-honored brands have incorporated their own classic products or signature delicacies into their set menus. Among them, the joint set menu launched by Lvbolang includes wife cakes, pineapple cakes, and butterfly cakes; the joint set menu launched by Nanxiang Steamed Bun Shop includes fresh meat dumplings, shrimp balls in soup, cranberry wine cakes, and drinks; the joint set menu launched by Songhelou includes red soup noodles, Suzhou-style fried fish, blanched Chinese cabbage, and Ruyi vegetarian food; the joint set menu launched by Chunfeng Songyuelou includes wontons with sesame sauce, noodles with sesame sauce and three shreds, and mung bean soup.