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"The market is bad, and no one has confidence anymore." This is the voice we have heard the most this year. It seems that there is nothing that can cheer people up. Everyone is busy looking for traffic and channels everywhere.

However, there are always some "unruly" players.

In early August, Today Home received a "mysterious phone call" that revealed that a product would "explode" the industry in the near future. The one who threw the "bomb" was still the Lin's Home that liked to "play unconventionally".

This "bomb" is a sofa that looks ordinary but is full of tricks."Full-scene functional sofa"What is the secret behind it? What is Lin's Home Furnishing's plan behind releasing it at this time?

Lifestyle migration,
Advanced response to the trend of "de-living room"

When making furniture, it is very important to study lifestyles. Just imagine how young people today use their living rooms at home.

——Relax, play games, watch movies, or even play chess or mahjong. It is best to do it all on the sofa without moving;

——It is best if the sofa can be "variable" to meet the needs of different scenarios, whether it is for personal use, a couple, a group of three or even a gathering of more friends;

——It is best if the living room has sufficient space to make you feel relaxed and happy, and to move more freely. This is what we want: a sense of relaxation.

All of the above living conditions actually point to a new trend in lifestyle - de-living roomization.

Traditional living room space often cannot meet the needs of multiple scenarios
(Photo source: Photo Network)

De-living roomization does not mean "no living room", but to return the living room space, which is traditionally centered on "receiving guests", to a true care for "people", making the "living room" a carrier of an ideal lifestyle. The most important part of this carrier, and also the best place to stay, is undoubtedly the sofa.

In fact, many brands are also calling for and catering to the trend of de-living roomization, but there seems to be no outstanding performance in product innovation.

At this time, Lin's Home Furnishing released its "trump card", which is the "Lin's Home Furnishing Flexible Island Sofa" specially designed for relaxing life.

What are its characteristics? In simple terms, it is:

1. "Transformers", a "multifunctional" sofa with stacked BUFFs

How many variations can a sofa have? The answer from Lin's Home Furnishing Lingdongdao Sofa: at least four.

——The armrest can be flexibly flipped 180°, and can be used as an armrest, lying flat, or turned into a chaise longue in seconds;

——The backrest can be easily folded down 90° for storage and entertainment

——The headrest can be raised and lowered 30° to support the head, neck and waist, meeting the needs of people of different heights.

——The backrest is concave at 60°, wrapping the shoulders and neck, making the head more relaxed and comfortable

Seeing so many "mechanisms" on a sofa is really eye-opening. Behind this is actually the MagicJet hardware system independently developed by Lin's Home Furnishing, as well as the thoughtful high-leg design, which makes it easy for the sweeping robot to be "dispatched" at any time.

2. Freely define scenes, and turn the living room into a "multi-functional hall" in seconds

Another reason why the traditional living room is not popular among young people is that it has limited functions. After the "de-living roomization", more functions need to be carried by the sofa as the "core of the living room", which is also the mission of Lin's Home Furnishing Smart Island Sofa when it was first designed.

As an innovative product positioned as a "full-scene functional sofa", it integrates the different scene requirements of the living room, bedroom, and dining room, turning the living room into a "multi-functional hall" in seconds., including eight scenarios such as watching movies, parent-child, office, nap, party, game, cute pets, and breakfast, all of which can be completed on the sofa, with the main focus on "companionship".

3. Like cars and mobile phones, sofas can be "optional"

We have long been accustomed to "the sofa should be this or that",But is it possible to choose the accessories you like when buying a mobile phone or a car? This time, Lin's Home Furnishing once again broke the convention and came up with the "sofa selection" feature.

——Enjoy sofa life with your pet? Lin's Home provides two different styles of soft cat beds;

——Watch movies on the sofa at will? Lin's Home Furnishing has prepared a lazy pillow for mobile phones;

——Want some atmosphere? There are also atmosphere magnetic lamps specially designed for Lin's Home Furnishing Lingdong Island sofa.

In addition to fabric options (imported top-grain cowhide and milk leather), Lin's Home Furnishing Smart Island Sofa also offers color options, such as soft sand, dark tea, roaming gray, macchiato brown, etc.

Behind the innovative products,
Working with Wang Yibo to prepare for the upgrade of "Preference"

Looking at the entire home furnishing industry, Lin’s Home Furnishing can be said to be one of the brands that best combines “celebrity endorsements” with “celebrity products”.

In 2022, Lin's Home officially announced Wang Yibo as the brand's global spokesperson and released a new brand slogan - Lin's Home brings every preference into your life.In the same year, Lin's Home Furnishing's fashionable sofa product, the "Sitting Anywhere Chair", quickly became popular after its launch. From August 2022 to March 2024, cumulative sales exceeded 100,000 pieces.

In the third year of its fashion journey, Lin's Home launched the much-anticipated "Lin's Home Smart Island Sofa" and released new products in the "Favorite Series". As one of the members of this series, the "Lin's Home Smart Island Sofa" has shown great potential to become the next hit in the home furnishing industry with its innovative design and functions, and is undoubtedly worthy of close attention from the market and consumers.

In addition, this year Lin’s Home Furnishing will once again iterate and upgrade the spokesperson strategy.

First, it is the innovation of communication form.

Lin's Home Furnishing abandoned traditional spokesperson advertising and adopted the popular "drama-style" content marketing to launch the "Let It Go" series. Since its launch on August 5, the series has been updated to the third episode, and the suspenseful plot has attracted a lot of attention from netizens.

Secondly, it is the further improvement of "partial intelligence"

Since the brand upgrade and the cooperation with Wang Yibo, "Lin's Home Furnishings Enter Every Preference" has become a mental link between the brand and young consumers. In 2024, Lin's Home Furnishings further strengthened this concept, and through the integration of various forms such as posters and dramas, Lin's Home Furnishings' "preference" concept has been deeply rooted in the hearts of the people.

This not only warms up for the LINSY annual strategic new product launch conference on August 14, but also adds expectations for the upcoming new fashion products.

Only "high-level volume" has a future.
Only innovation can open up new horizons!

The development of China's home furnishing industry in the past 30 years is the result of the rapid economic growth. However, the dividends of the times have made the industry rarely stop to seriously consider products and study consumer needs.

However, when the dividends are no longer there, more companies fall into anxiety and confusion, and exchange low-priced products for market share at the expense of quality. This vicious cycle leads to the overall "low-quality internal circulation" of the industry.

In this era of overall confusion in the industry, Lin's Home Furnishing's smart island sofa also gives us an inspiration to step back and re-examine ourselves:Looking at the entire market, although the demand is not as strong as before, there are still a lot of unmet needs hidden - can our sofas really be liked by young people who have become the main consumers? Do our mattresses really take people's needs for sleep into consideration?

When we truly look at the problem from the perspective of consumers and the market, and view the current "involution" from a longer-term strategic perspective, we will find that "we are not afraid of the clouds blocking our view, because we are in the mountains."

Just as Lin’s Home Furnishing’s answer: use products that truly impress consumers, enter the positive cycle of “high-end volume”, and use product innovation and business innovation to open up new horizons!