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Cover News reporter Yi Yili

On the evening of August 10, the "Wadinger Craft Beer Tipsy Party" of the Beer Summer 2024 Wenjiang Beer Food Season, jointly organized by the Wenjiang District Commerce Bureau of Chengdu and Tianfu Street of Wenjiang District of Chengdu, and co-organized by Chengdu Wenjiang Xuhui Cmall and Chengdu Jinxing Beer Co., Ltd., opened at the Wenjiang Xuhui Cmall Plaza. The event will last for 9 days and will last until August 18.

Wenjiang District actively responded to the "Chengdu Good City" International Consumption Season, an activity to promote consumption in the summer created by Chengdu City. On the occasion of the one-year countdown to the Chengdu World Games, it continued to expand the consumption IP of "Play Beer to Cool Down in the Summer 2024 Wenjiang Beer and Food Festival". This activity adopts a purely market-oriented operation model to create a new district-level consumption scene, forming a beer festival sub-brand with supermarkets as the carrier and night drinking, night food, night performances, night shopping, etc. as the starting point, injecting new momentum into Wenjiang consumption.

It is reported that Wenjiang Xuhui Cmall is the first large-scale TOD commercial complex in the Wenjiang University Town business district. It carries the huge consumption demand of colleges and residential populations in the surrounding area of ​​nearly 5 kilometers. Since its opening on May 31 this year, it has become a new consumption landmark in the west of the city. In addition to the beer and food season activities, Chengdu Wenjiang Xuhui Cmall has also actively planned a variety of activities such as "Gathering on Midsummer Night", "Qixi Wonderful Matches for Mandarin Ducks", and "National Children's Rope Skipping Competition", and joined hands with Canon, 361° and other brands to link the needs of young customers and young families in different circles, bringing consumers a new offline shopping and entertainment experience. Venus Beer provides free drinking benefits of 10,000 cups of Wadinger craft beer, allowing citizens to ignite their passion for beer in immersive game experiences such as the King of Wine Competition and stamp collection.

At present, Wenjiang is constantly tapping potential and increasing efficiency, and continuously deepening consumption growth. The Wenjiang District Bureau of Commerce has taken the initiative to cooperate with market entities, actively organized and carried out original consumption promotion activities, promoted the integrated development of new consumption and diversified consumption formats such as fashion consumption, night consumption, and sports consumption, and focused on cultivating new consumption growth points, further releasing consumption vitality and potential, and empowering Wenjiang's modern business industry.