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"As long as you use it for a week, you will find that you have become more beautiful."

Recently, at the 2024 Gree refrigerator and washing machine household appliances strategy launch conference held in Shijiazhuang, Hebei, Dong Mingzhu, chairman and president of Gree Electric Appliances, said this when talking about the beauty devices developed by Gree.

Image source: Gree Electric Appliances official WeChat

According to the product page, this product is positioned as a microcurrent beauty device with anti-aging function as its main feature. It is priced at 9,800 yuan and is expected to be shipped in batches starting from August 25.

Although Gree has tried cross-border business before, this time Dong Mingzhu not only personally attended the event, but also tried it herself, ran an advertisement that took effect in a week, and mobilized dealers on site to place orders for their wives, daughters, and themselves - the main idea was to enjoy beauty together regardless of gender. However, her move was hotly debated by netizens, with some pointing out that it "may violate the Advertising Law" and "is this considered false advertising?"

In response, an internal staff of Gree Electric Appliances said, "This should be a personal feeling. For example, my condition has improved. I have been running for a week and my breathing has become smoother. From our point of view, this should be the meaning, and it is not an advertisement."

The Advertising Supervision and Management Section of the Shijiazhuang Administration for Market Regulation stated, "First of all, from the definition point of view, it is not easy to classify it as advertising. Generally, it is not easy to classify such live events as advertising because it lacks some characteristics of advertising, such as being disseminated through specific media."

Source: Poster News