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According to the US media "New York Post", James may become the owner of the NBA Celtics in the future; not long ago, the Celtics owner expressed his desire to sell the team's shares, but the equity sale will be carried out in two phases. In the first phase, 51% of the shares will be sold in 2024 or 2025, and in the second phase, 49% of the shares will be sold in 2028; people familiar with the matter revealed that Fenway Sports Group, the owner of the Boston Red Sox, and Redbird Capital, which has a close relationship with James, are considering bidding for the Celtics. This news undoubtedly makes people imagine that James can become the owner of the Celtics.

Fenway Group and Redbird Capital, which are bidding for the Celtics, are both well-known investment companies in the sports industry. Fenway's teams include the Premier League team Liverpool, the MLB team Boston Red Sox, the NHL's Pittsburgh Penguins, etc.; and Redbird Capital's teams include Serie A AC Milan and Ligue 1's Toulouse. Their teams are all world-renowned, so bidding for the Celtics should be no problem. James is also one of the small bosses of the Fenway Group. He has previously cooperated with Fenway on the equity of the Liverpool team, and James has an even closer relationship with Redbird Capital. It would be most suitable for the three parties for James to take the lead in bidding for the Celtics. It all depends on whether this intention can be achieved.